Position Overview

The Digital Marketing Specialist responsible for providing a deep understanding of digital marketing and emerging trends while fostering digital marketing maturity across the organization.

Responsibilities will include, but not be limited to:

* Plan, implement, measure, and report on owned digital channels and campaigns.
* Partner with marketing team leaders to define and develop measurable digital objectives, strategies, and tactics that support business initiatives.
* Develop, lead, and monitor statewide digital brand & marketing strategy to increase FCS's awareness, preference, consideration, and conversion.
* Oversee various digital marketing-related functions and tasks including website support, including:
* FLCancer.com Website/CMS support (WordPress); provide assistance with ideas on how to continuously improve our user experience design (UX experience).
* Strategic search engine optimization (SEO) efforts through company website
* Responsible for monitoring data and connecting keywords/phrases to performance in an effort to drive strategic content development (blog posts/articles/social posts).

* In coordination with the Director of Marketing, assist with managing and assigning projects to external third-party digital vendors and agencies
* Monitor, track, and report on various digital campaigns including, but not limited to, pay-per-click (PPC), search engine optimization (SEO), search engine management (SEM), brand and targeted display, YouTube campaigns, geofence, and social retargeting campaigns
* Work in close partnership with internal and external design teams to ensure that the digital content produced is aligned with the overall brand
* Establish a strong understanding of our target demographics and develop strategies that map content across multiple channels to the various stages of their patient/cancer/caretaker journey
* Develop and execute strategic digital marketing recommendations, with organization-wide strategic impact.

* Assist with all online reputation management (ORM) duties:
* In coordination with the Director of Marketing, assist with managing external third-party online reputation management vendors and platforms
* Respond to all reviews through our reputation platform
* Create reports as needed
* Assist with the monitoring and management of our Glassdoor and Indeed employee review sites
* Respond to all reviews
* Create reports for executive management as needed
* Ensure organization webpages are kept up-to-date and populated with relevant content

* Assist with management of our operations and consumer outreach platform (patient communication)
* Working with our third-party vendor, ensure patient communications are in place when appropriate
* Communicate vendor when new clinic locations are developed or there is a relocation
* Help with scripting for SMS and phone reminders

* Obtain reports and create analysis for senior management team

* Demonstrates working knowledge of all facets of role, relevant regulations, and organizational and departmental policies and procedures. Perform other duties and projects as assigned. Performs all duties in accordance with regulatory requirements and organizational policies and procedures.
* This role requires a highly organized person with ability to be flexible within changing priorities, possess strong communication skills and have attention to detail.

Position Qualifications/Requirements

Education:

* Bachelor's degree in communications, advertising, marketing, or related field

Previous Experience:

* 5 years of experience in a content marketing/digital marketing or communications role; preferably in the healthcare industry (academic medical center or health system preferred).
* Highly proficient with digital marketing systems and platforms such as Google Analytics, SEO tools, and others
* Proven ability to use digital marketing data to inform digital strategy and tactics
* Experience presenting content and analytics to teams, including senior leaders
* Prior experience working with and managing external vendors including assigning projects, setting deadlines, and ensuring proper advertising is purchased is highly preferred.
* Experience with SharePoint and WordPress is highly preferred
* Experience with YouTube and social media platforms preferred
* Experience with online reputation management platforms preferred (Examples: HealthGrades, Doximity, Press Ganey Solutions)

Strategic thinker with ability to translate complex analytics

* Detail-oriented with strong project management skills
* Excellent written and verbal communication skills

Core Capabilities:

* Analysis & Critical Thinking: Critical thinking skills including solid and creative problem solving, analysis, and decision-making. Must be detailed oriented with the ability to exercise independent judgment.
* Interpersonal Effectiveness: Developed interpersonal skills, emotional intelligence, diplomacy, tact, conflict management, delegation skills, and diversity awareness. Ability to work effectively with sensitive and confidential material and sometimes emotionally charged matters. Ability to work collaboratively as part of a team.
* Communication Skills: Effective communication skills (oral, written, presentation), is an active listener, and effectively provides balanced feedback.
* Customer Service & Organizational Awareness: Strong customer focus. Ability to build an engaging culture of quality, performance effectiveness and operational excellence through best practices, strong business and political acumen, collaboration, and partnerships, as well as a positive employee, physician, and community relations.
* Self-Management: Superior time management and organizational skills and ability to meet deadlines. Effectively manages own time, conflicting priorities, self, stress, and professional development. Self-motivated and self-starter with ability to work independently with limited supervision. Ability to work remotely effectively as required.
* Must be able to work effectively in a fast-paced, multi-site environment with demonstrated ability to juggle competing priorities and demands from a variety of stakeholders and sites.
* Computer Skills:
* Proficiency in MS Office Word, Excel, Power Point, Adobe, and Outlook required.

Certifications/Licenses:

* Valid state Driver's License for travel to satellite offices and offsite meetings. Compliance with the company Driver Safety Operations and Motor Vehicle Records Check Policy is required.

Travel :

25%

Remote:

* Yes
* As a reminder those who drive must provide copies of the declarations page of their personal insurance policy for each vehicle that they can use to the Human Resources Department for verification purposes annually.

Required Limits:

* Split Limits of $100,000/$300,000/$100,000.

Standard Work Days/Hours :

* Monday to Friday 8:00 AM - 5:00 PM. Occasional early morning or early evening hours to accommodate special events or activities.