RESPONSIBILITIES:

Kforce has a client that is seeking a Digital Marketing Specialist in Miami, FL.

Duties Include:

• Digital Marketing Specialist will work as part of a top-notch team to develop integrated demand generation strategies involving SEO, targeted digital advertising, lead nurturing and social media campaigns targeting a variety of markets and key audiences
• Support all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Contributes to marketing effectiveness by identifying short- and long-range issues to be addressed
• Develop and monitor campaign budgets
• Manage day-to-day execution of paid online advertising including search (CPC) and display (social and display network)
• Measure and report on performance of all digital marketing campaigns with assessment against goals (ROI and KPIs)
• Identify trends and insights to optimize spend and performance
• Oversee CRM integrations and reporting to ensure proper capture and delivery of leads; support lead nurturing activities; and reporting on lead outcomes
• As a Digital Marketing Specialist, you will own digital tools, such as product selectors and configurators, from development, maintenance and security to measurement and next gen. progression
• Support social media goals via execution of paid brand campaigns to drive social engagement and high-value tasks
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Assist marketing team, where possible, via video editing, social media, and graphics content support