Digital Marketing Specialist
Published | October 1, 2022 |
Location | Trenton, NJ |
Category | Default |
Job Type | Contractor |
Description
DIGITAL MARKETING SPECIALIST
LAWRENCE TOWNSHIP, NJ
LAWRENCE TOWNSHIP, NJ
Hybrid. 50% Onsite.
Pharma Exp required.
Required Skills:
- Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
- Experience in pharmaceutical digital marketing .
- Experience leading digital engagement, channel, and analytics activities .
- Proven ability in managing digital agencies, vendors, and cross-functional support teams .
- Competence in developing, evaluating, and activating HCP media plans .
- Demonstrated ability to successfully navigate internal MLR review processes .
- Prior Digital or Media Marketing Agency experience is a plus .
- Strong oral and written communication skills .
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM .
Project Description:
- The Worldwide Omni-Channel Experience Strategy & Planning team leads omni-channel planning, execution, and measurement in close partnership with Brand, Agency, and Production teams.
- In this role, you will be responsible for the management and execution of omni-channel engagement plans to support a client's brand.
- You will serve as a dedicated point-of-contact for an immunology brand reporting into the Associate Director, Engagement.
- This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
- Candidates for this position should have experience in pharmaceutical HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
- Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.
- Contribute HCP omni-channel engagement recommendations based upon customer insights and brand strategy .
- Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs .
- Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.) .
- Partner with the Brand, digital agencies, media partners and the company Production team to define project strategy, scope, timelines, and deliverables .
- Lead pull through digital tactics and media programs that drive business impact .
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics .
- Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics .
- Monitor project status and provide regular reporting on progress, challenges, and solutions .
- Demonstrated digital and HCP program experience .
- Demonstrated ability to track and manage annual digital programs .
This 6+ month position starts ASAP.
Please E-MAIL your resume (attachment to email) with rate and availability to Jim: [Click Here to Email Your Resumé]
ALPHA'S REQUIREMENT #22-02779
MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE