Digital Marketing Specialist

at Velocitas Interactive Marketing + Public Relations
Published August 6, 2022
Location Miami, FL
Category Default  
Job Type Full-time  

Description

Velocitas Interactive Marketing + Public Relations agency is seeking a data-driven, solutions-oriented Digital Marketing Specialist to join our team. This position is responsible for participating in the strategy and execution of digital marketing campaigns along with optimizing campaigns in real-time and post-campaign reporting.

The successful candidate will understand how to build a winning campaign and launch from start to end. This individual must have great attention to detail, be proactive, a self-starter, and a collaborator willing to learn and share ideas. To be considered you must have experience in digital media content planning, public relations, paid social media, and/or search marketing.

Job Responsibilities

  • Assists in the development and execution of marketing programs and campaigns on digital and social media platforms to increase viewership, enhance brand awareness, generate subscribers and increase market share
  • Supports marketing managers and individual contributors in the revision and/or development of digital media marketing plans and materials
  • Manage content and traffic campaigns across all accounts
  • Tracks performance of digital programs and campaigns
  • Increase campaign performance through A/B testing, audience segmentation, and optimization
  • Use web analytics tools to perform an in-depth analysis of conversions goals
  • Aide in daily reporting and campaign presentations leveraging internal platforms
  • Liaise with internal stakeholders and external vendors
  • Develop and cultivate high-quality media lists and build ongoing media relationships
  • Tend to ad hoc requests as needed by management

Qualifications

  • Bachelor’s degree and 2-5 years of proven hands-on experience in digital marketing
  • Strong knowledge of MS Excel, PowerPoint, MS Outlook, Google Drive
  • Experience with SEO and SEM Strong written, verbal and collaboration skills
  • Ability to manage multiple priorities under tight deadlines

Desired Skills & Experience

  • Bilingual (English/Spanish) preferred, Read/Write
  • Ability to multitask and work in a fast-paced environment
  • Must be self-motivated, enthusiastic and show a willingness to go the extra mile to deliver amazing results with a great work ethic
  • Flexible and able to adjust quickly to changing priorities and conditions to effectively manage with complexity and change
  • Bachelor’s Degree in Design, Marketing or Communications preferred
  • Excellent written and verbal communication skills
  • Skilled in grammar and professionalism for all communications

Eligibility Requirements

  • Must be willing to work on-site and remotely - based in Miami, FL
  • Employment/education will be verified
  • Applicants must be currently authorized to work in the United States on a full-time basis