Digital Marketing Specialist

at VisionPoint Marketing
Published August 5, 2022
Location Raleigh, NC
Category Default  
Job Type Full-time  


VisionPoint Marketing is looking for a Digital Marketing Specialist to join our growing Media & Optimizations team. The Digital Marketing Specialist is accountable for the successful planning, creating, launching, optimizing, and reporting on best-in-class digital advertising campaigns across a variety of channels, including Google, Facebook, Snapchat, LinkedIn, Twitter, TikTok and more. The Digital Marketing Specialist works closely with other VisionPointers to ensure we exceed client expectations and goals.


  • Collaborate with Marketing Strategists and Account Managers in the development of digital marketing strategies and plans for VisionPoints clients.

  • Execute marketing across all digital marketing channels including (but not limited to) programmatic media, SEM, and social media.

  • Consult with our Media Analysts to plan, implement tracking, and manage marketing metrics within web analytics interfaces to produce reports and present information to clients.

  • Provide strategic guidance and subject matter expertise in developing effective, accurate media plans and supporting campaign documentation.

  • Regularly meet with internal and external stakeholders, including direct presentations to your assigned Higher Education clients.

  • Utilize full suite of platform reporting tools and Google Analytics to interpret and act on performance, with support from VisionPoints Innovation team.

  • Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels, including paid social.


The ideal candidate would possess the following skills, interest and experience:

  • Bachelors degree in Marketing or a related field

  • 1-3 years of experience in a comparable role is preferred

  • Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.

  • Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.

  • Strong verbal, written and interpersonal skills.

  • Desire and demonstrated ability to thrive within a team environment.

  • Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.

  • Passion to deliver work thats excellent and efficient.

  • Ability to effectively plan, anticipate and take proactive, appropriate action.

  • Thirst for knowledge and passion to learn and grow in your area of expertise.

  • Sense of ownership and accountability to the goals, the client and the team.

  • Willingness to actively contribute to VisionPoints culture and embody our values.


Commensurate with experience.


At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. Thats why its important to us that future team members connect with and contribute to our culture. Our communication, our collaboration, our satisfaction and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.

Powered by JazzHR