Digital Marketing Specialist
Published | July 16, 2022 |
Location | Miami, FL |
Category | Default |
Job Type | Full-time |
Description
Velocitas Interactive Marketing + Public Relations agency is seeking a data-driven, solutions-oriented Digital Marketing Specialist to join our team. This position is responsible for participating in the strategy and execution of digital marketing campaigns along with optimizing campaigns in real-time and post-campaign reporting.
The successful candidate will understand how to build a winning campaign and launch from start to end. This individual must have great attention to detail, be proactive, a self-starter, and a collaborator willing to learn and share ideas. To be considered you must have experience in digital media content planning, public relations, paid social media, and/or search marketing.
Job Responsibilities
- Assists in the development and execution of marketing programs and campaigns on digital and social media platforms to increase viewership, enhance brand awareness, generate subscribers and increase market share
- Supports marketing managers and individual contributors in the revision and/or development of digital media marketing plans and materials
- Manage content and traffic campaigns across all accounts
- Tracks performance of digital programs and campaigns
- Increase campaign performance through A/B testing, audience segmentation, and optimization
- Use web analytics tools to perform an in-depth analysis of conversions goals
- Aide in daily reporting and campaign presentations leveraging internal platforms
- Liaise with internal stakeholders and external vendors
- Develop and cultivate high-quality media lists and build ongoing media relationships
- Tend to ad hoc requests as needed by management
Qualifications
- Bachelor’s degree and 2-5 years of proven hands-on experience in digital marketing
- Strong knowledge of MS Excel, PowerPoint, MS Outlook, Google Drive
- Experience with SEO and SEM Strong written, verbal and collaboration skills
- Ability to manage multiple priorities under tight deadlines
Desired Skills & Experience
- Bilingual (English/Spanish) preferred, Read/Write
- Ability to multitask and work in a fast-paced environment
- Must be self-motivated, enthusiastic and show a willingness to go the extra mile to deliver amazing results with a great work ethic
- Flexible and able to adjust quickly to changing priorities and conditions to effectively manage with complexity and change
- Bachelor’s Degree in Design, Marketing or Communications preferred
- Excellent written and verbal communication skills
- Skilled in grammar and professionalism for all communications
Eligibility Requirements
- Must be willing to work remotely - based in Miami, FL, New York or the surrounding area is a plus
- Employment/education will be verified
- Applicants must be currently authorized to work in the United States on a full-time basis