Digital Marketing Specialist

at Pinnacle Propane, LLC
Published July 2, 2022
Location Irving, TX
Category Default  
Job Type Full-time  


Digital Marketing Specialist

Pinnacle Operating Services Company LLC., is currently looking for a Digital Marketing Specialist in our Irving office. Our Digital Marketing Specialist will develop, execute and analyze digital marketing campaigns, according to the strategic plans, in order to increase market awareness, promote brand image and contribute to commercial performance. 

Essential Job Functions:

  • Create and manage digital marketing campaigns to encompass website, email, SEO, PPC, display advertising, social media and other digital elements as necessary.
  • Analyze the results of digital marketing campaigns such as lead generation and lead conversion and present report results to manager.
  • Execute campaigns using marketing automation software platform.
  • Build email/customer database for use in automated marketing campaigns.
  • Partner with colleagues in other departments to gather input and tailor campaigns.
  • Create a deep understanding and ongoing insights of our target audiences (personas) and geographic markets; adjust/tailor campaigns accordingly.
  • Brief and guide third party vendor partners and agencies on campaigns in marketing requirements and expectations, monitor their work against predefined standards, SLAs and contracts and identify possibilities for improvement; but also execute many aspects of campaigns internally.
  • Adhere to brand standards in the development and execution of campaigns.
  • Integrate online campaigns with offline campaign marketing/advertising activities. 
  • Develop and ensure the production of marketing and merchandising materials, in line with the marketing plan and in close cooperation with the relevant business partners, to ensure optimal commercial support.
  • Collect and maintain data/information concerning customers, customer satisfaction, products and services and market trends, to be better able to advice management and to execute big data analysis.
  • Suggest new channels when they may help us reach our audiences more effectively or efficiently. Innovate.
  • Lead and/or participate in various projects throughout the SHV Energy/Local organization. Collaborate with global colleagues in various offices in Europe, etc.
  • Prepare and execute all activities in line with SHEQ rules, regulations, procedures, instructions, guidelines, and promote awareness, including addressing anomalies to others.
  • Other duties as required.