Digital Marketing Specialist

Department: Marketing

Reporting to: Digital Marketing Manager

Location: Remote / Florida/ Must live in FL

Type: Entry Level

Position Summary:

This position will report to the Digital Marketing Manager, on the Digital Marketing team, a part of Marketing Department. Top-level duties include email marketing, text message marketing (SMS/MMS), paid media management, and copywriting. This role works with Trulieve’s marketing messaging teams in the southeast.

Responsibilities:

• Manage the deployment schedule for email and text message marketing messaging.
• Manage the copywriting for email and text message marketing.
• Work alongside compliance teams to ensure approved messaging is deployed in market.
• Assist in making SMART flows, automations, drip campaigns for email/text messaging marketing in the Customer Data Platform (CDP)- CRM.
• Assist with paid media campaigns: Reporting, compliance, creative, copy.
• Working with the Digital Marketing team on campaign expansions, thought leadership, and engagement.
• Report on campaign performance, effectiveness, and impact. Managing a KPI dashboard (weekly) for email, text, and paid media.

Skills and Qualifications:

• Bachelor’s degree preferred: Marketing, Advertising, IT, or similar
• Digital Marketing experience– 2-3 years
• Experience with SendGrid/Hootsuite/Mailchimp/Klaviyo or similar
• Experience with text messaging platforms/software
• Flexibility of hours – nights and weekends
• Technology proficiency preferred (CRM/CDP/eCommerce)
• Belief in relationship building and working as part of a team to achieve goals/results
• Organized, responsible and flexible in a fast-paced growth environment

WORK SCHEDULE:

• 40 hours weekly with flexible hours depending on business needs.

Must be available to work occasional evenings, weekends and holidays