The Company

Net Retailers, Inc. is a rapidly growing online retailer that specializes in luxury indoor and outdoor furniture, and home decor. Net Retailers, Inc. operates under the following brands: luxedecor.com, patioliving.com, topmodern.com, and patiocontract.com.

The Digital Marketing Specialist is a full-time professional who can assist with marketing activities for new customer acquisition amongst paid media channels that include affiliate marketing, search engine marketing/PPC, and paid social. The ideal candidate is someone who is highly analytical, strives for data-driven results and wants to gain experience in multiple facets of marketing.

Role & Responsibilities:

• Build and deliver multi-channel digital campaigns (affiliate, display, search) to reach target audiences and drive business results.
• Create, monitor and optimize campaigns across multiple platforms and brands
• Partner with cross functional teams on projects that achieve best results for marketing efforts
• Serve as a key resource in enhancing tools and technology to improve tracking, attribution, audience segmentation, and reporting
• Develop and implement strategy for multiple platforms, including but not limited to Google, Microsoft, Impact, Facebook, and Pinterest
• Monitor affiliate activity, analyze performance, identify areas of improvement, and optimize affiliate performance to increase affiliate-generated revenues
• Strategize new opportunities, new technologies, and experiments with marketing leadership to drive long-term, sustainable growth.
• Inform and influence offers, promotions and buyer journeys required to drive conversion optimization.
• Accountable for daily monitoring, budget, optimization, testing, analysis, and Return on Investment (ROI) across all channels and campaigns.
• Partner with marketing resources on proof-of-concept efforts to establish new online marketing opportunities.

Competency:

• Digital Marketing (Affiliate, Display, Search, PLAs)
• Perform competitive analysis, audience research, and other market insights to develop campaigns to further company growth
• Excellent analytical skills

Required:

• Bachelor's Degree in Marketing, Multimedia/Digital Design, Communication, Business Administration, or related field.
• Or, any combination of education and experience which would provide the required qualifications for the position.
• Experience identifying target audiences and devising digital campaigns that engage, inform and drive conversions.

Preferred:

• Knowledge and understanding of the digital marketing landscape, including channel knowledge in SEM/PPC, affiliate marketing, CRO, etc.
• Knowledge of Google tools (AdWords, Search Console, Analytics, Tag Manager).
• Knowledge of digital marketing best practices and compliance.
• Ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions.
• Ability to contribute to refining digital marketing processes, procedures, and tools.
• Ability to manage rapidly shifting priorities & timelines.

Reports to: Director of Marketing & Merchandising

Base salary commensurate with experience and qualifications; discretionary annual bonus potential based upon meeting goals & objectives.

Net Retailers, Inc. offers competitive benefits, 401K match, and a generous PTO policy.

The position is currently remote; no foreseeable future plans to return to office.

Candidate must be located in Illinois, Wisconsin, or Florida.