Digital Marketing Specialist

at Qgiv
Published May 4, 2022
Location Lakeland, FL
Category Default  
Job Type Full-time  

Description

Qgiv is looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. If you are self-motivated through curiosity, have a passion for building, and an unruly desire to do good; this position is for you.

Qgiv is a fast-growing technology company with a history of delivering innovative solutions that empower nonprofit organizations and their fundraising programs. Qgivers are active learners and collaborators, motivated by the work our customers do and the impact they are making on the world. By joining the team, you will have the support and encouragement to do remarkable things every day. We face challenges together and we win together. And together, we deliver world-class solutions that transform the way our nonprofit customers do fundraising.

The ideal candidate for this role has a strong grasp of current marketing tools, SEO best practices, and can lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, internal departments, and vendors to launch campaigns on time and on budget. At Qgiv you will be a part of the conversation, working with a variety of teams to implement new marketing activities to drive demand generation and customer engagement.

Goals

  • Increase digital marketing performance, including SEO, SEM, and display advertising
  • Improve brand awareness and prospect engagement
  • Increase quality lead generation, conversions, and sales performance
  • Measure and report on the performance of all digital marketing campaigns

Results

  • Contribute to marketing goals, increasing new MQL acquisition, and SQL conversion rates
  • Improve website traffic by 10% for four consecutive quarters
  • Increase web referral traffic by 10% each quarter
  • Analyze and improve integrated marketing campaigns by providing a positive ROI
  • Increase Qgiv’s total backlink profile