Digital Marketing Specialist

at Aston Carter
Published April 23, 2022
Location Knoxville, TN
Category Default  
Job Type Full-time  

Description

Aston Carter is currently partnering with a company in the Knoxville, TN area. They are looking for a Digital Marketing Specialist to join the team and make an impact ASAP!*Position*: Digital Marketing Specialist *Pay*: $28hr to $35hr *Hours*: Monday through Friday (8am to 5pm*Location*: Knoxville, TN*Contract to hire role - *our client's goal is to convert this candidate permeant after trainingObjectives of this Role• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments• Creating engaging content to maintain and build the company brand• Execution of marketing programs from start to finish, including managing social media accounts• Create and plan out monthly content calendars• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics• Create all necessary marketing materials including but not limited to social posts, customer-facing materials, recruiting materials, etc.Daily and Monthly Responsibilities• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets• Conceptualize and execute on multi-channel campaigns across the prospective talent and customer lifecycle, ensuring the alignment of communications and messaging across all channels• Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, and document business processes• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly• Present ideas and final deliverables to internal and external teams, and communicate with leaders about marketing programs, strategies, and budgetsSkills and Qualifications• Bachelor's degree in marketing, business, or related field• Excellent written and verbal communication skills• Proven experience developing marketing plans and campaigns• Strong project management, multitasking, and decision-making skills• Metrics-driven marketing mind with an eye for creativity• Strong creative skills and experience with PhotoshopPreferred Qualifications• Bachelor's degree• Proficiency with online marketing and social media strategy• Proven experience designing and publishing content• Established press and media contacts About Aston Carter: At Aston Carter, we’re dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions – from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients’ capabilities by seeking solvers and delivering solutions to address today’s workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit [AstonCarter.com.](AstonCarter.com) Aston Carter is a company within Allegis Group, a global leader in talent solutions.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email [Click Here to Email Your Resumé]](mailto:%20astoncarteraccommodation@astoncarter.com) for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.

Requirements:

Allegis Group