Ref ID: 00350-0012125371

Classification: Digital Marketing Specialist

Compensation: DOE

Robert Half is looking to place an experienced, knowledgeable Digital Marketing Specialist with our client. We need a professional who can expertly navigate the ins and outs of marketing strategy, analysis and campaign execution, all while keeping tight control of the bottom line in Brea, CA.

Essential Duties

•       Collect data and report on traffic, rankings, and other SEO data points

•       Research and implement content recommendations for organic SEO success and SEM campaigns 

•       Collaborate with content marketing and vertical marketing teams to drive SEO content creation 

•       Execute targeted ABM campaigns that help generate brand awareness, increase interest, build pipeline, and drive conversion and revenue for multiple products and market segments 

•       Manage and enhance ABM workflow between marketing and sales in establishing account profiles and target personas to ensure campaigns are targeted to the right people 

•       Analyze KPIs and provide ongoing insight and reporting on target segments to measure impact of ABM on overall business 

•       Manage ABM efforts across the business, optimizing and driving innovating campaigns, and support the development and solidification of the ABM infrastructure 

•       Partner with sales teams in cross platform data mining and process automation