Digital Marketing Specialist
Published | January 13, 2022 |
Location | Brea, CA |
Category | Default |
Job Type | Full-time |
Description
Ref ID: 00350-0012125371
Classification: Digital Marketing Specialist
Compensation: DOE
Robert Half is looking to place an experienced, knowledgeable Digital Marketing Specialist with our client. We need a professional who can expertly navigate the ins and outs of marketing strategy, analysis and campaign execution, all while keeping tight control of the bottom line in Brea, CA.
Essential Duties
• Collect data and report on traffic, rankings, and other SEO data points
• Research and implement content recommendations for organic SEO success and SEM campaigns
• Collaborate with content marketing and vertical marketing teams to drive SEO content creation
• Execute targeted ABM campaigns that help generate brand awareness, increase interest, build pipeline, and drive conversion and revenue for multiple products and market segments
• Manage and enhance ABM workflow between marketing and sales in establishing account profiles and target personas to ensure campaigns are targeted to the right people
• Analyze KPIs and provide ongoing insight and reporting on target segments to measure impact of ABM on overall business
• Manage ABM efforts across the business, optimizing and driving innovating campaigns, and support the development and solidification of the ABM infrastructure
• Partner with sales teams in cross platform data mining and process automation