Digital Marketing Specialist

at Jobot
Published January 13, 2022
Location La Mirada, CA
Category Default  
Job Type Full-time  

Description

Air Purification company looking for Digital Marketing Specialist

This Jobot Job is hosted by: John Erwin
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $0 - $110,000 per year

A bit about us:

Leader in improving indoor air quality in residential, commercial and institutional markets. Breath better air!

Why join us?

  • Strong culture and value system with 50-year history of excellence/growth.
  • Competitive salary
  • Ability to work with a small, flexible international team.
  • Extensive on the job training and professional development.
  • On-site gym
  • 4 Weekly catered meals (1 breakfast and 3 lunches)
  • Hybrid onsite/work from home options
  • 100% paid benefits
  • 401k Match

Job Details

  • Plan and execute digital promotional strategies to ensure increased sales, profitability and competitiveness in the market
  • Ensure online marketplaces are maintained in an organized and logical manner that is consistent with the department merchandising plans and brand strategy
  • Globally expand exposure on Amazon.com
  • Develop, negotiate and execute digital advertising plans working cross-functionally with pricing, promotions and marketing department
  • Assist in online website content management; including product enhancement, photographs and up-to-date product information
  • Collaborate with Marketing team members to review, scrub and make recommendations for improvement of Google campaigns; maintain and implement Google campaigns for maximum ROI and exposure
  • Develop and ensure each campaign is designated for a specific persona or audience; be alert for generalization and blending of campaigns
  • Collaborate with Marketing team members to build social media; e.g. working with Influencers
  • Coordinate resources to ensure all purchasing considerations are aligned with promotional, seasonal, ad and display programs, consistent with quarterly and annual merchandising plans
  • Monitor costs and pricing integrity to ensure appropriate margins are maintained; monitor price consistency among vendors and the accomplishment of profitability marketing campaigns
  • Become a subject matter expert on the customer journey to purchasing, identify any gaps and make recommendations; maintain optimum path to purchase
  • Drive overall customer relationship management (CRM) and marketing efforts to engage customers across all digital channels
  • Coordinate and plan digital content development and execution to drive higher customer engagement and sales
  • Analyze market trends/sales and recommend changes to marketing and advertising strategies based on analysis and feedback
  • Create and maintain relevant reports and KPIs that detail the effectiveness and business impact from digital merchandising activities to understand customer behavior on the sales platforms
  • Research competitor’s sites and their merchandising strategies
  • Manage digital collateral
  • Other projects as assigned
  • Travel as needed

Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.