Digital Marketing Specialist

at Adecco USA
Location Hialeah, FL
Date Posted January 6, 2022
Category Default
Job Type Full-time


Job Summary
The Digital Marketing Specialist will help drive our global brand, product, and market strategies by developing and implementing digital marketing campaigns, as well as provide additional support as needed for a growing marketing and sales team.

Minimum Job Requirements

  • Prefer Bachelor's Degree in Marketing, English, Communications, Graphic Design, or Digital Media (willing to consider experience in lieu of degree for the right candidate)
  • 2-4 years of B2B Digital Marketing experience, creating and managing email and social media campaigns.
  • 1-2 years of experience managing WordPress websites and experience with Adobe products (Photoshop, Illustrator, InDesign, Acrobat) and SEO.
  • 1 year experience with CRMs integrations and automations and email platforms, such as Constant Contact, MailChimp, or Hubspot), video editing and HTML coding experience.
  • Ability and desire to learn new skills and adapt to a changing business environment
  • Ability to navigate changes in workflow or structure that create ambiguity and Customer-first mindset.
  • Proficient in Microsoft Office Suite and Google analytics,
  • Bilingual and ability to translate content into Spanish and/or French (not required but preferred)
  • Experience developing digital marketing strategies and product marketing.
  • Start-up experience or experience working with newly established marketing teams.
  • Working with social media influencers or developing influencer campaigns.
  • Experience creating and tracking PPC ads.
  • Comfortable communicating ideas and influencing mid-senior to senior level members of an organization.
  • Job Duties / Responsibilities

  • Develops tactical implementations for all digital and social marketing campaigns (e.g., scheduling and tracking campaigns).
  • Assists Marketing Manager with developing and maintaining calendars for organic and paid social media posts, and email campaigns.
  • Develops content for social media and email campaigns that support the company's brand, product, and market strategies.
  • Assists Senior Graphic Designer with coding email campaign graphics for emails sent out through Constant Contact.
  • Assists Marketing Manager with creating and implementing digital advertising campaigns.
  • Manages all activities on CPS owned websites, including content and product updates.
  • Creates landing pages, workflows, automations, and other types of optimizations as needed
  • Creates and maintains standard operating procedure for processes within the Marketing department
  • Provides performance reporting for social media and email performance to marketing and sales leadership
  • Assist Marketing Manager with managing relationships with digital and e-commerce agencies.
  • Assists in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Assist Marketing Manager and Vice President of Sales and Marketing with sales team support activities as assigned.
  • Provides backup assistance to the Marketing team with editing graphics and videos as needed.
  • Support the team when needed.
  • Follows all policies and procedures of Occupational Safety and Health, Human Resources and Quality Department. Reports any safety deficiency to immediate supervisor.
  • Performs other related duties as assigned.For Supervisor & Managerial Jobs, add this information (if applicable) - Hires, motivates, trains, reviews performance, administers wages and salaries for direct staff.
  • Physical Requirements

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.
  • Equal Opportunity Employer/Veterans/Disabled

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