Digital Marketing Specialist

Location Ormond Beach, FL
Date Posted December 30, 2021
Category Default
Job Type Full-time

Description

ICI Homes is currently seeking to hire a Digital Marketing Specialist is a highly motivated individual with experience in Google AdWords and social media platforms; uses editorial control to create relevant and engaging content. Professional knowledge of graphic software, direct mail, event planning and other traditional marketing strategies is preferred. Duties working with Digital Marketing team include but may not be limited to the following:

· Paid Marketing: Implement PPC advertising campaigns, including design, strategy, placement and analysis. Track expense and monitor all budgets.

· Web Site Collaboration: Collaborate on overall design/navigation, create engaging content/landing pages used to entice potential prospects to submit a lead form.

· Search Engine Optimization: Work with Digital Marketing team to enhance Google rankings through research, monitoring and evaluating keywords and search terms used by potential prospects to capture interest, measure results.

· One-to-One Automated Journey Building : Documenting and implementing a series of personal marketing events within Marketing Cloud that shorten the buying cycle by introducing personalized content at appropriate moments during customer discovery.

· Research and Analysis : Ability to aggregate, organize and review data sets to improve effectiveness of digital marketing strategies, isolate key patterns and target specific buyer profiles. Help to devise a workable business plan with measurable goals including number, variety and frequency of all online activity and conversion ratios. Stay current on trending industry digital marketing techniques. Work toward most efficient and accurate ways to measure success of digital marketing activity. Develop plan to compete with competitors’ digital efforts.

· Posting: Ability to author, compose, design and post written/visual content to all authorized company online channels and all internal and external ICI sites, news and publication medium as needed.

· 3 rd Party Marketing: Work with the company’s 3 rd party marketing efforts on platforms such as BDX, Zillow, Realtor.com, Private Communities and Ideal Living, among others. Maintain company presence on the respective site’s pages and ensure listings are accurate and relevant.

· Sales Team Onboarding: Create and update SOPs in order to conduct group and individual training as necessary to insure full understanding and compliance with digital marketing functions set forth by company.

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