Digital Marketing Specialist

Location Cincinnati, OH
Date Posted November 13, 2021
Category Default
Job Type Full-time

Description

Company description

ITW Air Management, a business unit of Illinois Tool Works, a Fortune 200 company, is a leader in the design and manufacturing of high-performance industrial blowers, vortex tubes and auxiliary equipment.  Air Management provides these solutions for a variety of industrial applications, in industries including Food and Beverage, General Industrial, Electronics, among others.  Air Management is a manufacturing organization with strong growth opportunity and is part of a $16 billion parent company. This organization must maintain rapid growth through aggressive sales of the Paxton & Vortec product lines.  ITW Air Management is located in a beautiful setting in Blue Ash, OH, just north of Cincinnati.

To learn more about ITW Air Management and what we do, please visit our website at: http://itw-air.com and our corporate website at: 

Job description

Basic Function

This role will establish online marketing goals to ensure share of market and profitability of products and/or services.  Keys to success in this role include the ability to create, distribute, measure and amplify Social and Digital media communications, website maintenance and other demand generation communication programs.

Job Responsibilities

  • Work with Sales & Marketing team, Business Unit Manager, and other internal partners to develop and identify messaging that is effective across various media including corporate websites, case studies, email, social media, etc…
  • Create, develop, and execute inbound marketing campaigns using compelling content
  • Develop content on an ongoing basis to support campaigns and marketing efforts
  • Work within various content management, CRM, and analytics tools
  • Provide input to creative designs based on best practices and insights gleaned from analytics
  • Design, build, and implement campaigns and calls to action based on market profiles and analytics
  • Conduct competitive analysis studies on competitors, including digital footprint analysis
  • Demonstrate knowledge of products, markets and competition; align work with strategic goals
  • Works within an approved budget
  • Looks for way to promote and improve quality and work processes
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