Digital Marketing Manager (PPC)

at Kavaliro
Published September 28, 2022
Location Orlando, FL
Category Default  
Job Type Full-time  


Kavaliro has an exciting opportunity for an experienced, results-driven and proven PPC digital marketing professional in Orlando FL. This position plays an integral role in digital marketing analysis, search engine optimization strategy, lead generation and creation of online/digital road-maps that align with the overall brand and customer experience.


  • Develop and implement effective search engine optimization (PPC) strategies
  • Manage both on-page and off-page PPC
  • Manage link building campaigns and conduct back-link profile analysis across all domains
  • Develop, analyze and execute weekly and monthly digital campaign reports and make recommendations based on results for optimal campaign performance
  • Conduct keyword research to optimize website content
  • Develop a website traffic plan with KPI???s
  • Work closely with the marketing managers and specialists to support the digital promotions of programs and events
  • Identify new trends and best practices

Knowledge, Skills and Abilities

This position requires a deep knowledge of all digital & web marketing tools, models and technologies along with an excellent background in developing multiple lead programs and maximizing conversions. Strong attention to detail, the ability to focus and follow through on multiple projects, excellent verbal and written communication skills and strong organization skills are essential for success.


  • Minimum of 3-5 years of hands on digital marketing and paid web marketing experience
  • Knowledge of standard and current PPC practices
  • Experience with PPC reporting
  • Experience with Google Ads, Google Tag Manager and SEMrush
  • Strong working knowledge in creation of campaigns from strategy and design through execution and post campaign analysis
  • Ability to make decisions and recommendations based on analysis
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • B.A. in marketing, business or communications

Our company offers competitive salary with paid vacation, medical and dental insurance, 401(k), life insurance, long term disability, tuition reimbursement and excellent promotional op

Job Type: Full-time

Schedule: Monday to Friday

Experience: Keyword research: 1 year (Preferred)