|Date Posted||June 3, 2020|
The Senior Digital Marketing Manager ? CRM will work closely with the VP of Digital Marketing to lead the strategy and execution of multi-channel marketing campaigns throughout the customer relationship; delivering incremental improvement in conversion rates at every step of the student enrollment and education experience. This individual will support the business by managing targeted marketing campaigns to existing prospects and enrolled students through the use of email, texting and other integrated channels (Facebook, Google). This role requires the ability to manage multiple, ongoing campaigns simultaneously. The position requires hands-on campaign management, database management and response management skills. Should be highly organized, passionate about database marketing and have a combination of solid analytical skill, solid business acumen, interpersonal and communication skills. The Sr. Manager plays an integral role across the organization and builds relationships with internal teams; including Brand, Content, Compliance and Information Technology teams. Responsibilities: ? Manage post-acquisition marketing initiatives; increase lifetime applications, enrollments and revenue by nurturing prospects.
•Bachelor's degree in business, marketing, information technology or relevant degree. ? Minimum 6 years of database marketing or performance based marketing experience; agency experience a plus. ? Proven expert in using databases and CRMs to target different segments via marketing campaigns. Knowledge of Texting and Email platforms highly desirable. ? Knowledge of Search Ads, Microsoft Ads, Facebook Business Manager, LinkedIn Ads and other leading advertising platforms. ? Experience managing templates, dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws ? Superior organizational skills to establish/maintain productive cross-functional relationships in a collaborative team-based environment. ? Excellent written and verbal communication skills (including presentation and facilitation) ? Ability to work in a fast-paced, results and deadline driven environment. ? Experience leading relationships with external agencies and partners. ? Knowledge of content management systems (CMS). ? Knowledge of data visualization tools. IE Tableau, Datorama, Excel, Domo. ? Knowledge of Google Analytics. AppleOne is proud to be an Equal Opportunity Employer. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment qualified applicants with arrest and conviction records.