Digital Marketing Manager

at Goettl Air Conditioning and Plumbing
Published September 22, 2022
Location Las Vegas, NV
Category Default  
Job Type Full-time  

Description

Description

About Us

Goettl was founded in 1939 and is currently a portfolio company of Cortec group, a New York City based private equity firm. The company is one of the largest providers of essential residential services in the Southwest serving 50K+ homeowners annually across Arizona, Nevada, California, and Texas. The company creates value by acquiring established local brands, applying experienced management talent, and implementing proven processes. Goettl is the winner of Inc. 5000 fastest growing companies in 2017, 2018, 2019, and 2020.

Your Impact  

The Digital Marketing Manager works with the Goettl marketing team and agency partners to facilitate all digital marketing campaigns. This position oversees the production, execution, monitoring, and ongoing optimization of digital marketing activities, facilitating integrated digital marketing campaigns from concept to execution. 

Strategic Work:  

  • Facilitates all web, SEO/SEM, pay-per-click, database and email adverting campaigns
  • Works with the team to implement digital advertising strategy to increase brand awareness, website traffic and drive leads
  • Identifies critical conversion points, and drop offs points in the customer journey
  • Manages website partner to plan and implement ongoing changes
  • Facilitates work done to the website to improve SEO (Search Engine Optimization) and UX 
  • Facilitates building additional landing pages as needed for new campaigns 
  • Takes input from agency partners on improvements needed and facilitates work needed to implement recommended changes
  • Helps map digital strategy to leads needed to meet revenue goals
  • Facilitates the planning and implementation of digital marketing campaigns for new markets
  • Integrates newly acquired businesses digital marketing into the ‘Goettl’ umbrella
  • Plans and oversees the development of landing pages that help with conversions
  • Understands and uses Service Titan’s Marketing Pro email and remarketing tools

    Tactical Work:
    •  

  • Monitors, interprets, and communicates digital performance by producing reports and presentations
  • Facilitates A/B testing, rolling out lessons learned 
  • Leads real time changes needed in an ever-changing competitive landscape
  • Works with agency partners to maintain lead generation under the cost-per-lead goals
  • Works with the creative and marketing team to produce content needed for all digital assets
  • Manages access to Google advertising suite of programs
  • Manages and produces email campaigns in Service Titan’s Marketing Pro, working with creative team to produce content
  • Manages multiple projects in a fast paced, ever-changing environment
  • Manages digital dashboard access across several different accounts
  • Places tags as needed on company website

    Vital Factors:  

    Meet or exceed the following daily KPIs:

  • Improves SEO rankings 
  • Meets digital lead goals, optimizing campaigns to the lowest cost per lead 
  • Analyzes highest revenue producing areas and targets marketing to them
  • Integrate new markets into Goettl branding

    Requirements

    • Bachelor’s degree in advertising, marketing, digital media or similar

  • Proficiency in digital marketing tools and analytics such as Google Analytics + Ads, WordPress, Facebook Business Manager 
  • Demonstrable experience leading and managing SEO/SEM, email and paid search campaigns
  • Excellent understanding of digital practices such as SEO, SEM, SMO + PPC (Pay Per Click)
  • Strong Leadership and project management experience
  • 4+ Years in Digital Marketing 

    Physical Demands: Prolonged periods of sitting at a desk and working on a computer.

    Reasonable accommodations may be made to enable individuals with disabilities to perform these position specific essential functions.

    Company-Wide:

  • All work will be performed the right way, not the easy way
  • All work will be performed according to the company’s policies and standards
  • The immediate manager will be notified of any issues that cannot be resolved, or deadlines that cannot be met within a reasonable timeframe
  • Client and company information will be held strictly confidential
  • In all actions, abide by our company’s vision and values of Excellence, Action, Growth, and Innovation

    Goettl is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Goettl is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Goettl are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Goettl will not tolerate discrimination or harassment based on any of these characteristics. Goettl encourages applicants of all ages.

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