Digital Marketing Manager

at Digital Turbine
Published September 20, 2022
Location Austin, TX
Category Default  
Job Type Full-time  

Description

At Digital Turbine, we want to make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers - connecting Digital Turbine's partners to more consumers, in more ways, across more devices. We provide app publishers with powerful ads and experiences that payoff, advertisers with powerful ads and experiences that fuel performance and captivate consumers, and help telecoms and OEMs to supercharge awareness, acquisition and monetization. In a rapidly changing industry, we are always looking to create better paths of discovery to connect consumers, publishers, and advertisers in the mobile ecosystem.

Overview:

We are looking for a creative and motivated digital marketer to join the Digital Turbine team, based in the US, reporting to the PR & Communications Lead. This person will manage the day to day execution of digital marketing efforts at Digital Turbine - helping plan the company's digital marketing activities and deliver across channels to support global business objectives.

The Digital Marketing Manager will manage Digital Turbine's multi-channel digital marketing programs, and initiatives developed to help drive awareness and growth for Digital Turbine. This position will have a strong focus on social media marketing efforts, as well as supporting the management and operation of email marketing.

About the Role:

    • Closely collaborate with internal marketing stakeholders including content, product marketing, field marketing and design, as well as relevant global HR and business stakeholders.
    • Manage and balance the cadence and frequency in which Digital Turbine engages with customers, prospects and followers through digital channels.
    • Write creative and impactful outbound communications addressing various audiences to address the business needs of multiple internal stakeholders.
    • Design and execute data-driven, integrated social media campaigns (paid/organic) to drive brand awareness and lead generation.
    • Manage email automation to support campaigns and client communications efforts. Set up, test, and send emails in cooperation with relevant teams.
    • Monitor and maintain SEO/SEM performance to measure, in partnership with external SEO/SEM service providers. Provide clear, consistent, and frequent communication to outline status and performance of campaigns.
    • Own social and email marketing calendars to facilitate coordination and planning across the global marketing team.

About You:

    • Recent, relevant experience in a digital marketing role at an international B2B company / agency
    • Proven experience in marketing automation tools (Pardot, HubSpot, Marketo)
    • Hands-on experience using Salesforce to build campaigns and reports
    • Demonstrated ability to lead and manage multiple projects with a broad range of internal and external stakeholders simultaneously
    • Creative and versatile writer with experience synthesizing complex messages into impactful messaging delivered on multiple channels
    • Self-driven and independent go-getter who seeks to take ownership over projects, with exceptional interpersonal and communication skills
    • Experience with social media automation platforms (Sprout Social, Bambu) is an advantage
    • Knowledge in SEO / SEM management is a plus
    • Experience in the Ad Tech industry (especially Mobile Ad Tech) is a major advantage

#LI-MC1#LI-Onsite-#LI-Hybrid

About Digital Turbine:

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers and publishers. Its end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization - connecting Digital Turbine's partners to more consumers, in more ways, across more devices.

The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities serving top agency, app developer, and advertising markets. Listed on Deloitte Technology Fast 500 for six consecutive years since 2015 and winner of Austin Chamber of Commerce's Company Culture in 2020.

Digital Turbine is an equal opportunity employer and committed to building a diverse and inclusive team. We welcome people of different backgrounds, experiences, abilities, and perspectives!

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