Digital Marketing Manager
Published | September 1, 2022 |
Location | Atlanta, GA |
Category | Default |
Job Type | Full-time |
Description
Digital Marketing Manager
Responsibilities:
- Brand: strategy, management, and activation. Accountable for setting, communicating, and managing brand with clear brand KPI’s measured & reported
- Drives brand strategies and activation plans: leads marketing strategy and planning across key platforms to optimize customer sales, engagement, and client retention
- Ensure KPI’s are set for each activity, measured, and reported
- Monitor the performance of marketing agencies and freelancers
- Digital Engagements: social, email, branded materials, display advertising and other marketing materials plus work with e-commerce to optimize content
- Collaborate and direct third-party communication agency on social media, email blasts, media placement and influencer programs