Digital Marketing Manager
Published | May 12, 2022 |
Location | La Mirada, CA |
Category | Default |
Job Type | Full-time |
Description
Air Purification company looking for Digital Marketing Specialist
This Jobot Job is hosted by: John Erwin
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $0 - $125,000 per year
A bit about us:
Leader in improving indoor air quality in residential, commercial and institutional markets
Why join us?
- Strong culture and value system with 50-year history of excellence/growth.
- Competitive salary
- Ability to work with a small, flexible international team.
- Extensive on the job training and professional development.
- On-site gym
- 4 Weekly catered meals (1 breakfast and 3 lunches)
- Hybrid onsite/work from home options
- 100% paid benefits
- 401k Match
Job Details
- Plan and execute digital promotional strategies to ensure increased sales, profitability and competitiveness in the market
- Ensure online marketplaces are maintained in an organized and logical manner that is consistent with the department merchandising plans and brand strategy
- Globally expand exposure on Amazon.com
- Develop, negotiate and execute digital advertising plans working cross-functionally with pricing, promotions and marketing department
- Assist in online website content management; including product enhancement, photographs and up-to-date product information
- Collaborate with Marketing team members to review, scrub and make recommendations for improvement of Google campaigns; maintain and implement Google campaigns for maximum ROI and exposure
- Develop and ensure each campaign is designated for a specific persona or audience; be alert for generalization and blending of campaigns
- Collaborate with Marketing team members to build social media; e.g. working with Influencers
- Coordinate resources to ensure all purchasing considerations are aligned with promotional, seasonal, ad and display programs, consistent with quarterly and annual merchandising plans
- Monitor costs and pricing integrity to ensure appropriate margins are maintained; monitor price consistency among vendors and the accomplishment of profitability marketing campaigns
- Become a subject matter expert on the customer journey to purchasing, identify any gaps and make recommendations; maintain optimum path to purchase
- Drive overall customer relationship management (CRM) and marketing efforts to engage customers across all digital channels
- Coordinate and plan digital content development and execution to drive higher customer engagement and sales
- Analyze market trends/sales and recommend changes to marketing and advertising strategies based on analysis and feedback
- Create and maintain relevant reports and KPIs that detail the effectiveness and business impact from digital merchandising activities to understand customer behavior on the sales platforms
- Research competitor’s sites and their merchandising strategies
- Manage digital collateral
- Other projects as assigned
- Travel as needed
Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.