About the Role

William Murray Golf (WMG) is changing the way people dress on the golf course. Since we started in 2016, our vision has always been to break away from the sea of blue striped polos and infuse the game with a little irreverence and a lot of personality. As the Digital Marketing Manager you will be responsible for the strategy, execution, and performance of growth campaigns to drive ROI. Your charge will be to increase overall brand awareness and drive traffic to our online store by building and executing best-in-class growth campaigns to achieve customer acquisition and retention goals leveraging paid and SEO tactics.

We are seeking a Digital Marketing Manager to join our team to tell our story across ALL digital channels and platforms so we reach the right customers at the right time.

Your days will be challenging, but very fulfilling, as you will operate with great autonomy to determine, quantify, and prioritize digital growth opportunities while working with cross-functional teams to meet business and brand goals.

What You Will Bring, Do, and Own

• Build and execute best-in-class growth campaigns to achieve customer acquisition and retention goals leveraging paid and SEO tactics
• Manage a data-driven approach to build a testing roadmap and iterate and optimize campaigns on a weekly basis to exceed business goals
• Be the subject-matter-expert for growth marketing tactics and eCommerce industry trends
• Develop audience lists using MarTech tools to acquire new customers and increase lifetime value
• Manage end-to-end growth channels (strategy, audiences, creative, planning, execution, budgeting, tracking, reporting, analysis, and optimization)
• Own internal processes to deliver on-time and flawless campaign execution including campaign kickoffs, assets/creative requests, campaign setup, QA, etc.
• Manage annual digital media budget optimization, allocation, and invoice approvals
• Proactive weekly monitoring and analysis of campaign data to identify optimization opportunities across channels to exceed channel goals
• Establish an email and SMS marketing strategy – timing, cadence, segmentation and performance measurements to continue to lower customer acquisition costs
• Work with creative team to assist in the copy and visual design for email and other marketing promotional materials
• Create and monitor A/B testing strategy for creative and audiences across channels to improve overall effectiveness
• Act as the “quarterback” when managing outside agencies responsible for ad spend – make sure they know what they are spending, how to spend, what audiences to target, etc.
• Be the budget allocator across all channels to ensure ad spend is efficient at driving qualified traffic to the site – with a focus on SEO, SEM, social and programmatic

Who You Are

• You are passionate for all things digital – always willing to learn more about this ever changing world of digital marketing.
• You have the ability to get point across in a compelling but succinct way
• You work independently and proactively without much oversight
• You are a super strong team player – willing to roll up your sleeves and leave your ego at the door
• You have a creative mindset with a foundation of business. (WMG will challenge everything you know about the way things “should” work – you will need to think both creatively and smartly to succeed)
• You live for working in a true startup environment – small team, small budgets and constant pitching with a HUGE opportunity to shape an incredible brand
• You are a data junkie with strong analytical skills necessary for managing the P&L and assessing online spend
• You measure what matters establishing performance metrics to truly make informed business decisions

What You Will Need

• Bachelor’s degree in Business, Marketing or related field.
• 5+ years professional experience in marketing automation
• 3+ years of digital campaign content creation and/or promoting company brand
• Excellent written and verbal communication skills
• A track record of being a strong problem solver with keen analytical skills
• Skills to present and convince business stakeholders ~ driving value for the business
• An ability to see the big picture and to focus on details when necessary
• Experience in the sports apparel industry is a plus

What You Will Get

You will join like-minded teammates that transcend who approach their craft not as a job but rather as something they love to do. In our day-to-day work and when we come together at the Clubhouse (i.e., office) we all strive to “unleash our inner Murray”. We embrace our hybrid work environment knowing when employees are physically together creativity is heightened. We believe that it is intrinsic rewards that motivate employees sustainably, but respect the need for extrinsic rewards which would include:

• Market Competitive Pay
• Employee Health/Dental/Vision Insurance including options such as Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Generous Parental Leave
• Open PTO (unlimited paid time off with manager approval)
• Paid Holidays
• Referral Bonus Program
• Discount on William Murray Golf products

EEO & Diversity Statement

William Murray Golf is an equal opportunity employer. We recruit, employ, compensate, develop, and promote without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state, and local laws. If you need any reasonable accommodation at any point in the application or interview process, please let us know.

At William Murray Golf, we champion a vibrant workplace culture that thrives on diversity and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. William Murray Golf will continue to champion a workplace culture that prizes diversity and inclusivity.