Digital Marketing Manager

at Helen of Troy
Location Irvine, CA
Date Posted November 18, 2021
Category Default
Job Type Full-time


Join our Beauty Team at Helen of Troy as a Digital Marketing Manager (hybrid work onsite and from home), and make an immediate impact on our trusted brands: Hot Tools, Drybar, Revlon, Bed Head, and Gold-n-Hot. Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

This position can be based from our offices in any of the following markets:

  • El Paso, TX

  • Dallas, TX

  • Irvine, CA

  • Bend, OR

What you will be doing:

The Digital Marketing Manager will be the driving force behind the beauty division holistic digital strategy and execution which is inclusive of online: and, as well as across all digital marketing channels/platforms. This role will be responsible for growing online revenue, increasing engagement, delivering outstanding brand and customer experiences while building analytical capabilities to drive acquisition, engagement and retention.

  • Craft strategies to identify and activate digital media, refine platform mix and optimize online merchandising presentations as well as product assortments.

  • Develop ecomm/digital business plans, cases, business and IT requirements as needed.

  • Serve as a voice of the customer and acts as a customer experience advocate in considering decisions that will affect our customers.

  • Work cross-functionally with brand, creative and IT teams to deliver site capabilities that improve b2c marketing campaigns and with sales to align b2b campaigns, including seo, email, social, sem, website. Partner with brand to identify, align and activate against key brand priorities.

  • Closely supervise market trends, digital development and customer and cultural insights, working cross-functionally to translate into future improvements and new experiences.

  • YOY growth and improvements on all platforms – growth targets to be established on an annual basis.

  • Positive engagement, acquisition and retention metrics based on pre-determined targets.

  • Able to deliver projects on time, aligned with brand and within budget.

  • Utilize qualitative and quantitative inputs to build, maintain and activate a personalized experience for key customer segments.

  • Serve as an extension of the brand marketing team passionate about building awareness, generating demand, driving conversion, delighting consumers and inspiring evangelism.

  • Demonstrate qualitative, quantitative and trend inputs to drive websites update.

  • Drive business results and key performance indicators by using data to inspire change and to measure impact of delivery. Also, employ evidence based strategies to advise investment decisions.

  • Handle existing vendor and agency relationships to ensure all solutions and services are being improved.

  • Report key success metrics to partners regarding business performance, opportunities and project status.

Skills needed to be successful in this role:

  • Experience developing and handling sites on Magento or Oracle

  • Implement effective customer acquisition programs

  • Consistent record of success in a fast-paced growth environment by possessing the experience, ability and knowledge to adapt and apply in effort to move the business forward

  • Proven eye for business and understanding

  • Excellent presentation, communication and project management skills

Minimum Qualifications:

  • BA degree in related field

  • 5 +years’ experience in relevant digital marketing roles

  • Experience with sophisticated data and decision sciences methods to achieve business results

  • High level of understanding of applied digital standard methodologies and experience/technology trends

  • Authorized to work in the United States on a full-time basis

Preferred Qualifications:

  • MBA

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skillset, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

For more information about Helen of Troy, visit You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

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