Digital Marketing Manager

at Robert Half
Location Burlingame, CA
Date Posted November 5, 2021
Category Default
Job Type Full-time

Description

Ref ID: 00430-0012045955

Classification: Digital Marketing Manager

Compensation: DOE

Robert Half is supporting their Bay area Architecture and Design client with their search for a highly creative Digital Marketing Director to lead their marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow their brand by increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring their digital marketing and print advertising campaigns across all digital and print networks. You should have a working knowledge of digital and print, as many of their core audience publications have digital and print components. The ideal candidate is someone with experience in marketing, messaging, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. Since they are a design-driven company, a love and knowledge for style, interiors, architecture, and design are imperative.

Responsibilities:

  • Identify the latest trends affecting the industry.
  • Research marketing and advertising avenues within our core market verticals (Retail, Hospitality, Workplace, Commercial, Healthcare).
  • Develop messaging important to verticals.
  • Working knowledge of creation and organization of digital content, such as photography and copywriting.
  • Evaluate important metrics that affect our website traffic and target audience.
  • Work with the Creative Team, President, and CEO to brainstorm new and innovative growth strategies.
  • Oversee all aspects of digital marketing department including our marketing database, email, and display advertising campaigns.
  • Plan and integrate print campaigns that partner with the digital campaigns.
  • Develop and monitor campaign budgets.
  • Plan and manage social media platforms.
  • Prepare accurate reports on marketing campaign’s overall performance.
  • Coordinate with advertising and media experts to improve marketing results.
  • Oversee and manage all virtual marketing endeavors, such as virtual trade shows and market events.

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