Digital Marketing Manager

at Robert Half
Location Atlanta, GA
Date Posted October 16, 2021
Category Default
Job Type Full-time

Description

Ref ID: 00900-9503129325

Classification: Digital Marketing Manager

Compensation: $90000.00 to $110000.00 yearly

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners

 Copywriting for digital mediums

 Design, build and maintain our social media presence

 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate