Digital Marketing Manager

at Digital People
Location Baltimore, MD
Date Posted September 16, 2021
Category Default
Job Type Contractor

Description

A financial services firm is seeking a Remote Digital Marketing Manager who will oversee campaign execution for our Paid Search, Digital Display, Native, and Paid Social media channels. This person will have hands-on experience pulling the levers within paid media platforms with a focus on customer acquisition and conversion optimization. S/he will oversee the daily execution and budget for Search/Social campaigns including performance management, optimization, and reporting insights and analytics to executive stakeholders.

If you are looking to work in a team environment, a place where you are more a name than a number, where you interact with leadership daily, then please send your resume for review.

Perks:

  • We support full remote work capability for all US locations

  • Casual work environment

  • Strong Product Marketing leadership and learning culture

  • Room for advancement

Job Duties

  • Create, manage, and execute strategic digital marketing campaigns that meet company goals (search, social, display, native)

  • Manage all aspects of paid media campaigns across COA owned properties, including:

    • Campaign strategy and execution

    • Budget management and bid optimization

    • Keyword, Copy, Creative Testing, and optimizations

    • Reporting and Analytics

  • Daily account management and optimization within Search and Social platforms (AdWords, Bing, Facebook, etc.)

  • Identify opportunities to enhance campaign media performance and make recommendations for innovative strategies

  • Strong knowledge of AdWords campaign structure, tagging, Google analytics reporting, and funnel optimization

  • Drive lifts in key digital metrics (CPL, CPA, ROAS)

  • Measure and analyze the effectiveness and ROI of all paid media activities to ensure campaigns align to strategy

  • In-depth understanding of Paid Social campaign management and optimization practices, as well as video, retargeting, and other online advertising opportunities

  • Collaborate with internal teams to effectively develop and optimize campaign strategies across email, SEO, organic social and offline media that drive lead engagement and customer acquisition

  • Subject matter expert on best practices and strategies in Paid Media landscape (including new betas, advertising networks and innovation opportunities)

  • Performs other related duties as assigned.

 Qualifications

  • 3-5+ years of experience in Paid Media (search marketing and social media lead generation) with proven results

  • Experience managing $50k+ per month in Paid Search budget

  • AdWords, Facebook, Bing, DV360 management and optimization experience

  • Ability to develop and manage multiple advertising campaigns and deliver results in a fast-paced, deadline-oriented environment

  • A strong understanding of emerging digital techniques and trends within the media landscape

  • Strong verbal and written communications skills

    • Google AdWords required

  • Bachelor’s Degree in marketing, communications, or related field

 

About Digital People

Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.