Digital Marketing Manager

at SurvivorNet
Location New York, NY
Date Posted August 25, 2021
Category Default
Job Type Full-time

Description

Are you looking to put your digital marketing skills to work in a job with a purpose?

SurvivorNet is the leading media company in the country for cancer information and has thriving business across video, display, and connected television. We are looking for a Digital Marketing Manager to lead our efforts to reach cancer patients across platforms.

We are looking for a top-notch digital marketing specialist to help invent systems and processes to support campaign executions and marketing. You will be in charge of execution of our campaigns and work collaboratively across the organization.

You should have a great track record developing digital campaigns and know how to achieve results on major platforms.

Successful candidates will understand the sense of urgency and attention to detail, inherent in delivering successful media campaigns.

The ability to solve new problems and create new solutions is paramount.

You should be fluent in analytics, ad serving technology, digital marketing, and reporting.

WHAT YOU WILL DO:

  • Collaborate with senior management, sales, and editorial to map scope and objectives of campaigns

  • Set-up daily monitoring and optimization of campaigns

  • Build campaign creatives for deployment across all digital platforms onsite and offsite – desktop, mobile, video, email, podcasts.

  • Create, monitor, and optimize marketing campaigns

  • Ensure all advertising creative is following ad policies and specifications

  • Perform testing and QA on ad products

  • Partner with cross-functional support teams in improving our tools and systems

  • Support the day-to-day operational needs of the organization

  • Other duties as assigned

WHAT YOU WILL BRING TO OUR TEAM:

  • BA/BS required

  • 6+ years of experience in an ad serving environment

  • Energetic self-starter with keen attention to detail

  • Ability to manage multiple deadline driven tasks and comfortable with shifting priorities

  • Have a good understanding of both business needs and technology capabilities—plus be capable of translating that knowledge in plain terms

  • Ability to thrive in a team environment

  • Strong communication skills

  • Prior experience with ad systems/ad servers such as Google Ad Manager and Facebook Ads

  • Knowledge of HTML and JavaScript