Digital Marketing Manager

at Robert Half
Published August 10, 2021
Location St. Augustine, FL
Category Default  
Job Type Full-time  


Ref ID: 01120-0011917922

Classification: Product Manager

Compensation: DOE

 Assist director with web design strategy, timelines, project management and execution of various projects
 Collaborate with director, brand managers and other marketing team members to plan and define project scopes and timelines
 Identify, plan and manage execution of web content, links and image updates on various web properties
 Identify and implement web app integrations
 Lead template design (emails, landing pages etc.) and other HubSpot initiatives as needed
 Support all brands with content creation for social media, e-commerce and enhanced content for third party sites (Amazon A+, Wayfair Waymore etc.)
 Assist in analyzing web statistics from Google Analytics and other tools
 Assist with launch and editing of product SKU's within our web platforms as needed
 Assist with PIM implementation and ongoing maintenance as needed
 Work closely with internal and external creative partners to develop engaging online content and apply basic graphic and HTML updates as needed
 Handle multiple requests from other departments that require website and/or digital marketing support
 Comply with all Health and Safety guidelines. Maintain a clean and orderly work area.
 Perform other duties as required or assigned.
 Bachelor’s degree in Marketing, Business or related field preferred
 5+ years relevant experience in an e-commerce/digital marketing/web development role with specific focus on content management, user experience, and online marketing; or an equivalent combination of education and experience
 Solid understanding of web development, e-commerce, processes and technology
 Experience with Amazon, Wayfair and other e-tail platforms preferred
 Strong business acumen
 Knowledge of market development and planning, marketing communications, market research, advertising and promotions, information design, digital strategies, production and project management.
 Experienced in pay-per-click and SEO practices are highly valued
 Experienced marketing to multiple segments in B2B and B2C environments
 Ability to utilize data to drive campaign tactics and strategies, and to measure marketing effectiveness
 High energy, sense of urgency, decisiveness, strong work ethic, and the ability to work well under pressure
 Ability to manage multiple priorities and meet deadlines
 Exceptional communication, critical thinking, problem-solving, and collaboration skills. A team player with excellent interpersonal skills; the ability to interface effectively at all levels both internally and externally.
 Proficient in Microsoft Office applications (especially Excel and PowerPoint), as well as online performance metrics such as Google Analytics.
 Knowledge of HTML and proficiency with Adobe Creative Suite required.
 Ability to travel as required.