|Published||July 20, 2021|
Hot Digital Marketing Manager Position!
The Digital Marketing Manager will serve as a digital subject matter expert, championing innovative ideas and driving integrated, digital marketing strategies across SEO/SEM, email, social and reputation management. Working closely with regional and corporate marketing, the Digital Marketing Manager will develop and execute data-driven, customer-centric plans to drive lead generation and revenue growth.
Advocate, educate, and advance digital-first strategies across the organization.
Partner with marketing and cross-functional teams to define, implement, and launch market-leading, customer-centric initiatives.
Utilize strong quantitative and qualitative skills to evaluate customer experience across multiple channels and customer touch points.
Monitor, measure and report performance of digital marketing campaigns against ROI and KPIs.
Oversee implementation of lead tracking and targeting measures.
Conduct competitive audits and ongoing research to evaluate effectiveness of campaigns against competition.
Collaborate with Marketing team to elevate website performance and optimize user experience.
Optimize web and property traffic to show continuous improvement in reducing cost-per-lead and cost-per-acquisition.
Design, build, and maintain our corporate and social media strategy in line with overall communication planning.
Serve as digital lead and collaborate with agency and vendor partners.
Evaluate emerging technologies. Provide thought leadership and plan for adoption where appropriate.
Serve as project manager on pilot programs, rollout, and adoption training.
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, email, social campaigns.
Experience mapping the customer journey and identifying and ways to engage, inform, motivate and remove points of friction.
Expert-level knowledge of site tools and analytics (i.e. Google Analytics, Google Tag Manager, CRM, CMS)
Analytical and creative thinker with excellent problem-solving skills
Keen ability to think outside the box.
Passion for learning new technologies and mentoring teams.
Ability to effectively manage multiple projects and shifting priorities.
Manage campaigns and projects to completion within budget and in line with regulatory requirements.
Effectively present marketing strategies to internal teams
Exceptional oral and written communication skills with a penchant for persuasiveness.
Present a professional image in accordance with Fogelman standards
Proficient in Microsoft Office 365 including Word, Excel, Power Point and Outlook
5+ years of experience in Digital Marketing strategy and execution
BA/BS degree in marketing or related field
Digital powerhouse unintimidated by rapidly evolving technologies and practices