Digital Marketing Manager

at Kforce Technology
Published July 8, 2021
Location Milwaukee, WI
Category Default  
Job Type Full-time  



Kforce's Milwaukee, WI based client is looking to bring on a Digital Marketing Manager to their team. If you are an experienced manager, or perhaps a Digital Project Manager looking to make your next career step we encourage you to apply today!

In this role you will:

  • Digital Project Manager will drive the implementation of the digital marketing strategy and website redesign roadmap
  • Oversee every stage of a website redesign, from discovery through deployment
  • Develop multi-channel digital strategies, leveraging PPC, social, web, and email to deliver campaigns that drive results and reach defined KPIs
  • As a Digital Project Manager, you will oversee ongoing website content updates and enhancements, working with cross-functional stakeholders to prioritize work
  • Act as a liaison between agency, business, and technology teams, translating business needs into best-in-class website features and enhancements
  • Collaborate with agency and design teams to translate business requirements into UX/creative design
  • Draft functional requirements for digital features and enhancements
  • Create sitemaps to define site architecture and lay the foundation for an optimal user experience
  • Collaborate with web developers to ensure front-end assets are built to design requirements
  • Digital Marketing Managers inform go-to-market plans and campaigns by acting as the subject matter expert of new features and functionality
  • Make recommendations for areas of optimization based upon analytics, reporting, and technology trends
  • Lead meetings with cross-functional stakeholders to preview and demo work, provide status updates, and ensure website projects are on track to achieve KPIs
  • Support Digital Marketing Director in collaborating with business leaders to deliver a best-in-class website and digital experience