Ref ID: 00900-0011826167

Classification: Digital Marketing Specialist

Compensation: $60000.00 to $70000.00 yearly

RESPONSIBILITIES Plan and execute digital marketing efforts, including SEO/SEM, marketing automation, email, social media, and advertising campaigns. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Implement all tracking tactics to provide conversion points and optimize user funnels. Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Collaborate with internal teams to create effective digital marketing strategies across multiple channels. Execute multiplatform digital marketing campaigns. Oversee email marketing and lead nurturing efforts. Oversee marketing automation efforts such as: email builds, drip build outs, landing page and forms, workflows with triggers and actions. Plan and run conversion testing and other experiments. Coordinate with marketing strategist on the scope and direction of digital marketing campaigns. Work with internal teams (web, content, design) on lead qualification, marketing-to-sales handoff processes, etc. Proactively stay on top of digital marketing trends and news to inform future growth strategies and opportunities.