Looking to hire a proven Digital Marketing Manager to join a growing marketing team. This is a remote work position.

This Jobot Job is hosted by: Mark Ouellette
Are you a fit? Easy Apply now by clicking the "Apply on company site" button and sending us your resume.
Salary: $80,000 - $100,000 per year

A bit about us:

rapidly-expanding technology company focused on empowering market researchers.

Why join us?

Fast Growing and Profitable Company
Remote opportunity!
Competitive salary and top-notch benefits.

Job Details

Responsibilities:

• Work with Head of Marketing to develop and execute Digital Marketing strategy
• Grow new marketing-qualified leads by converting site traffic through calls to action, landing pages, and lead generation content
• Optimize lead nurturing processes through email, webinars, content, social channels, and paid advertising
• Manage and maintain marketing automation activities
• Forecast, measure, analyze, and report on the ROI and impact of Digital Marketing activities on sales pipeline and revenue
• Identify and test against new channels to expand our acquisition strategy
• Manage and maintain customer and prospect database hygiene, segmentation, and lead scoring models
• Write and edit compelling eblasts, ads, website/landing page content, social media posts, and ensure content is optimized for best performance
• Work with Content Marketing Manager to help inform content strategy, develop campaign-specific messages, and align demand generation

programs with ongoing copywriting initiatives

Skills:

• Minimum 4+ years of relevant work experience managing Digital Marketing campaigns for a SaaS organization
• BA/BS degree or equivalent working experience
• Expert knowledge in using HubSpot’s marketing automation software for email marketing and lead nurturing in order to generate traffic,

convert visitors into leads, and nurture them.

• Experience producing B2B channel-specific content for emails, ads, landing pages, and social media posts
• Experience running a variety of campaigns, including awareness and acquisition
• Knowledge of optimal campaign structures and bidding strategies
• Highly analytical with the ability to derive meaning from data through A/B campaign testing
• Experience with data-driven SEO analysis and optimization
• Be a highly disciplined, self-motivated individual who can point to measurable success.
• Contribute to a culture of openness and respect
• Be fluent in project management and office software (Microsoft Office, Google Apps, Asana), and an effective verbal and written communicator

Interested in hearing more? Easy Apply now by clicking the "Apply on company site" button.