Digital Marketing Manager

at Interactive College of Technology
Location Atlanta, GA
Date Posted February 20, 2021
Category Default
Job Type Full-time

Description

Interactive College of Technology, an accredited higher learning institution, is currently looking to fill a Digital Marketing Manager role, a full-time, permanent position located in our Chamblee, Georgia Campus.


The ideal candidate will have broad marketing skills and be a creative and quick learner who thrives in a fast paced, deadline-driven environment. In this position, you will manage and collaborate on all aspects of marketing including campaign development and execution, measurement, and customer segmentation and list creation. This position will work closely with marketing and sales counterparts to define and execute integrated, multi-channel, multi-tactic campaigns, with a strong focus on digital programs.

The Role

The Digital Marketing Manager will hold these key areas of responsibility: owning ICT’s digital experience strategy and website optimization; leading & implementing a digital signage program for our 7 locations; driving paid media strategy and execution; and establishing a comprehensive social media strategy and executing to achieve measurable goals.

Why You’ll Love this Role

This is an opportunity to make a tangible business impact at a growing company that is helping shape the future of higher education. In this role you will be helping to define the next phase of ICT’s brand in the market, and will get to spearhead the digital manifestation of that strategy. Your work will directly contribute to growing ICT’s impact on the higher education market and with helping our students succeed.

Why We’ll Love You

Your 5+ years of experience working with content management systems and tracking tools has enabled you to become an expert in planning and executing digital media campaigns across SEM, paid social, display advertising, retargeting campaigns, etc., while actively seeking input from other teams to ensure colla boration and alignment at every step in the process.

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