Digital Marketing Manager

at Robert Half
Location Orangeburg, NY
Date Posted January 13, 2021
Category Default
Job Type Full-time


Ref ID: 02710-0011663693

Classification: Digital Marketing Manager

Compensation: DOE

You might be the experienced, knowledgeable Digital Marketing Manager being sought by a client of The Creative Group who has a need for candidates with intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution. The Digital Marketing Manager must have the ability to make important decisions as needed, get the job done, and work well with people — all while sustaining the bottom line. This full-time employment opportunity is based in the Orangeburg, New York area. This Digital Marketing Manager job is looking for a person who can prove they have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. This unique opportunity will give you the responsibility to lead digital improvement initiatives while also taking part in digital transformation efforts. If you have a desire to make a significant impact in a leadership role just as much as you have a customer-first mindset, you might make an excellent Digital Marketing Manager with experience improving the online customer experience. Submit an application now and learn more about this role!

What you get to do every day

Bestow clear communications to the customer that are important to their needs and life stage
Lead weekly reviews with key stakeholders, get budgetary sign off and report back on ROI
Prioritize take up of products/services through new channels to fall in line with business objectives
Manage a skilled team of digital specialists and take the lead on the digital strategy
Promote, introduce, create, and oversee long-term digital marketing campaigns; together with spearheading short-term advertising and marketing solutions
Help product and operational teams to identify key opportunities to better the customer journey & experience
Make certain that the CRM plan is executed punctually and within budget
Guide more insight and analysis into the effectiveness of CRM initiatives