Digital Marketing Manager

at Robert Half
Location Farmington, CT
Date Posted January 12, 2021
Category Default
Job Type Seasonal/Temp

Description

Ref ID: 00700-0011662062

Classification: Digital Marketing Manager

Compensation: $27.71 to $32.09 hourly

Interested candidates should apply for this Digital Marketing Manager job with a client of The Creative Group. You could be the experienced, knowledgeable Digital Marketing Manager that this position needs to bring understanding of the ins and outs of marketing strategy, analysis, and campaign execution to the table. You'll be preferred if you can make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line. The Digital Marketing Manager leads digital improvement initiatives and partakes in digital transformation efforts. Do you put customers first and know how to improve online customer experiences, implement marketing technology solutions, and follow inbound marketing practices? Are you looking to make a significant impact? Can you prove that you have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness? You might succeed in this position! This long-term temporary employment opportunity is based in the Farmington, Connecticut area.

How you will make an impact

- Process take up of products/services through new channels to fall in line with business objectives

- Head weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Lead a top-notch team of digital specialists and oversee the digital strategy

- Promote, introduce, create, and oversee long-term digital marketing campaigns; together with spearheading short-term advertising and marketing solutions

- Warrant that the CRM plan is executed when expected and within budget

- Give clear communications to the customer that are fitting to their needs and life stage

- Encourage more insight and analysis into the effectiveness of CRM initiatives

- Team up with product and operational teams to identify key opportunities to improve the customer journey & experience