Digital Marketing Manager

at Sales Recruiters, Inc
Location Boston, MA
Date Posted December 9, 2020
Category Default
Job Type Full-time

Description

Are you a digital marketing professional seeking to have a voice at the table with senior management? Would you like to create the marketing strategy and execute the campaigns and have autonomy along with this responsibility? Do you thrive when you support and are supported by talented technical people, superior sales, customer success professionals?  Would like to use your 2-4 years of social media digital marketing experience in Facebook, LinkedIn, Twitter, Google Analytics, Google Ad Words, and HootSuite, to become an influencer for the company? Our client, an industry leader in the IT Security arena is seeking a bright and creative Digital Marketing Manager to join their rapidly growing team. In this role, you will have your finger on the pulse of the energy of this company and sharing their vision and strategy with the world. With an intimate understanding of the unique value proposition overall and product-by-product as well as an acute awareness of the competitive landscape, the Digital Marketing Manager (with support from supervisor and other team members) will plan, build, communicate, manage and implement all inbound and outbound marketing campaigns (email drip, webinars, podcasts, basic email, blogs, press releases, social media, and other) from start-to-finish. If you are ready for your next great career opportunity, apply now or contact [Click Here to Email Your Resumé] and call him at 603-894-0007 x215

Responsibilities

* Build out and execute all inbound and outbound marketing campaigns from start to finish
* Develop, communicate, and share marketing promotional plans and digital calendars to ensure seamless communication and knowledge of all marketing activities
* Collaborate with revenue team to deliver high impact lead generation campaigns as well as ideas for PR, blog content and social media presence
* Review and update content (website, drip campaigns, marketing material) to maintain consistency with the firm's unique value prop and strategic aims
* Collaborate with colleagues to maintain a consistent brand voice and message across all paid an organic programs/campaigns
* Create, develop, schedule and grow social media presence
* Generate ideas/content for blogs with revenue team in order to grow our blog readership and build out that community and increase brand awareness
* Coordinate with graphics designers to ensure all public facing marketing product materials are up to date and “on brand”
* Stay up to date with digital marketing trends and potential new channels and strategies to keep ahead.

Required Skills

* A solid understanding and awareness of competitive landscape at all times
* Deep understanding of traditional and emerging marketing channels
* In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google Ads), retargeting, display, video advertising, social network advertising (LinkedIn, Facebook, Twitter) and Google Analytics
* Excellent communication skills
* Strong creative writing, editing, and proofing technical and non-technical content (technical oversight provided by CEO)
* Analytical skills to forecast and identify trends and challenges
* Basic familiarity with the latest trends, technologies and methodologies in graphic design, web design, and production Soft Skills:
* Excellent communication and project management skills
* Professional with go-getter attitude
* Attention to detail
* Tech savvy and willingness to self-study