Digital Marketing Manager

at Shoe Carnival
Location Evansville, IN
Date Posted November 9, 2020
Category Default
Job Type Full-time


Store number: Corporate Office
Shopping center: Evansville
Street address: 7500 E Columbia Street

Job Summary: The Digital Marketing Manager leads a team of two Associate Marketing Managers in planning, development, and execution of all aspects of customer-centric digital marketing campaigns, including SEO/SEM, social media, display, blog, and affiliate marketing campaigns – from calendar creation and creative brief development to the execution, optimization, measurement, and reporting of campaigns.

Primary Duties & Responsibilities:

  • Manages digital marketing channels to support business and marketing goals to drive traffic and revenue for both ecommerce and brick and mortar stores.
  • Collaborates with internal and external partners and agencies to drive continuous improvement of marketing campaigns
  • Understands the role of digital marketing and how it integrates with CRM, email, and traditional marketing channels.
  • Partners closely with the Seasonal Campaign Lead to ensure all digital marketing supports campaign objectives.
  • Leads development of new, innovative digital programs to acquire new, retain current, and reactivate lapsed customers.
  • Identifies and understands digital marketing trends, concepts, best practices, and opportunities to inform digital marketing spend.
  • Writes briefs and provides feedback on all media and creative digital marketing needs.
  • Analyzes campaign performance and make data-driven recommendations to optimize digital marketing campaigns.



  • Bachelor’s degree in marketing or related field and a minimum 5 years of digital marketing experience, OR master’s degree and 3 years of digital marketing experience, or an equivalent combination of education and experience required.
  • Direct experience working for or closely with an omni-channel retailer preferred.
  • Experience in various online advertising platforms (e.g., Google AdWords, Facebook Ads Manager, etc.) preferred.
  • Solid knowledge of website analytics tools (e.g., Google Analytics) preferred. Proven ability to self-motivate, ability to deal with ambiguity and change in a dynamic, fast-paced business environment.
  • Effectively partner and develop strong relationships with cross-functional partners.
  • Excellent written and verbal communication skills.
  • Strong analytical and data-driven thinking skills.
  • Proficient in MS Office applications (Word, PowerPoint, Excel).

Total Rewards:

The Shoe Carnival, Inc. Total Rewards program offers eligible associates highly competitive benefits, including the following:

  • Competitive Pay
  • Paid Time Off (Vacation & Sick Time)
  • Comprehensive Medical, Dental, & Vision Benefits
  • Flexible Spending Accounts
  • Life, Disability, and Voluntary Benefits
  • Fitness Membership Discounts
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Employee & Family Discounts
  • Relocation Opportunities

Shoe Carnival, Inc. is an Equal Opportunity Employer.