Digital Marketing Manager

at Robert Half
Location New York, NY
Date Posted November 7, 2020
Category Default
Job Type Full-time


Ref ID: 02940-0011575826

Classification: Digital Marketing Manager

Compensation: DOE

Digital Marketing Managers should apply for this opportunity with a client of The Creative Group. There is a job opening for experienced, knowledgeable Digital Marketing Managers who understand the ins and outs of marketing strategy, analysis, and campaign execution. This position is for people who can make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line. In this Digital Marketing Manager role, you will get the unique opportunity to head digital improvement initiatives and participate in digital transformation efforts. Do you put customers first and know how to improve online customer experiences, implement marketing technology solutions, and follow inbound marketing practices? Do you hope to make a notable impact? To be considered, you should also be able to expand a brand's reach while increasing brand loyalty and awareness through targeted copywriting, art direction and social media. This full-time employment opportunity is based in the New York, New York area.

Your responsibilities

- Warrant that the CRM plan is executed when expected and within budget

- Conduct weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Provide more insight and analysis into the effectiveness of CRM initiatives

- Cooperate with product and operational teams to identify key opportunities to strengthen the customer journey & experience

- Head a strong team of digital specialists and manage the digital strategy

- Lay out take up of products/services through new channels to fall in line with business objectives

- Create, recommend, generate, and oversee long-term digital marketing campaigns; coupled with spearheading short-term advertising and marketing solutions

- Dispatch clear communications to the customer that are applicable to their needs and life stage