Digital Marketing Manager

at Robert Half
Location Plymouth Meeting, PA
Date Posted October 7, 2020
Category Default
Job Type Full-time


Ref ID: 03720-0011572342

Classification: Digital Marketing Manager

Compensation: $75000.00 to $95000.00 yearly

TCG has a client that is growing and looking to hire a hands on Digital Marketing Manager to join their growing business! The ideal candidate will have extensive digital marketing and B2B experience. Seeking someone who is an expert in digital and paid social landscape and can deliver strategic solutions and recommendations — but is also comfortable with tactical, hands-on implementation. Experience working in insurance or related industry is highly preferred, but not required.

Due to COVID19, this position is currently remote. Upon office re-entry, the hired candidate will be asked to commute to the office in Plymouth Meeting, PA. There is no relocation package being offered at this time.

Responsibilities include:

• Build, plan, implement and report on a comprehensive digital marketing strategy
• Optimize email marketing, organic and paid search, SEO, SEM, display, paid social media, big data and external vendor leads
• Partner with internal marketing team and agency partners to create digital advertising assets (banner ads, etc.) and messaging
• Develop lead generation campaign/program strategy, objectives, goals metrics and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities
• Conduct keyword research and analysis and provide keyword recommendations, audience targets, and measurement criteria to improve SEO
• Develop measurement tracking criteria/KPIs and reporting for all digital efforts to translate campaign data and provide analysis and reasoning for performance trends
• Assist with launch of B2B CRM platform to better qualify our lead generation programs, ensuring the success of business objectives
• Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel

Interested in learning more about this exciting opportunity? Let's connect on LinkedIn!