Digital Marketing Manager

at Robert Half
Location Denver, CO
Date Posted October 1, 2020
Category Default
Job Type Full-time

Description

Ref ID: 00610-0011554321

Classification: Marketing/Communications Manager

Compensation: $60000.00 to $70000.00 yearly

TCG is working with a health and wellness focused ed-tech company in the search for a Digital Marketing Manager. The Digital Marketing Manager will develop and execute marketing campaigns such as online ads, landing pages, videos, email marketing, and other content in order to generate leads and conversions.
Responsibilities include:
*Development of creative assets and marketing materials including collateral, success stories, testimonials, case studies, webinars, infographics, whitepapers, etc.
*Strategy development based on competitor and industry research
*Oversee marketing automation efforts and lead nurturing processes through email, content, website, landing pages and social channels
*Management of digital agency that handles PPC, Paid Social, and other digital campaigns
*Management and optimization of display marketing efforts
*Collaboration with graphic designers to develop digital creative assets
*Write, edit and proofread articles, email blasts, website, landing pages, display ad copy
*Management of freelance writers and designers
*Evaluate effectiveness of marketing efforts and make recommendations to improve policies, processes and programs, increase qualified leads and conversion rates, and drive revenue generation.