Digital Marketing Manager

at Access Staffing LLC
Location New York, NY
Date Posted September 30, 2020
Category Default
Job Type Full-time

Description

Digital Marketing Manager

International Conglomerate

MUST HAVE BEAUTY PERSONAL CARE!

$110 + Bonus!!

This position is responsible for all aspects of marketing operations and will lead the

marketing team. This position’s central goal is to help grow our e-commerce platform of

International beauty personal care products in the USA, while also increasing the e-

commerce platform brand loyalty and awareness. Duties will include planning,

implementing, and monitoring our digital marketing campaigns across all digital networks.

Person must have experience in marketing, art direction, and social media management in

beauty personal care space.

Principal Duties and Responsibilities

 Plans and executes all web, SEO/SEM, database marketing, email, social media,

and display advertising campaigns.

 Keeps informed of all trends, new products, and general economic conditions in the

industry and the global markets. Uses this information to adjust/adapt the business

so as to exploit opportunities in the market.

 Designs, builds, and maintains social media presence.

 Measures and reports performance of all digital marketing campaigns and

assesses against goals (ROI and KPIs).

 Identifies trends and insights and optimizes spend and performance based on

the insights.

 Brainstorms new and creative growth strategies through digital marketing.

 Plans, executes, and measures experiments and conversion tests.

 Collaborates with internal teams to create landing pages and optimize user

experience.

 Utilizes strong analytical ability to evaluate end-to-end customer experience

across multiple channels and customer touch points.

 Identifies critical conversion points and drop off points and optimizes user

funnels.

 Collaborates with agencies and other vendor partners.

 Evaluates emerging technologies.

 Provides thought leadership and perspective for adoption where appropriate.

Required Knowledge, Skills, Training and Experience

 Minimum 4+ years’ experience in Digital marketing in beauty personal care

industry

 Bachelors degree in Marketing or Business

 Proficient in marketing research and statistical analysis

 Creating and maintaining client relationships

 Highly creative with experience in identifying target audiences and devising

digital campaigns that engage, inform, and motivate

 Experience executing paid social media campaigns

 Must be able to juggle multiple projects at the same time

 Full understanding of all social media platforms

*AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER*