Digital Marketing Manager

at ASAP Staffing Services
Location Lakeland, FL
Date Posted September 24, 2020
Category Default
Job Type Full-time

Description

Our client is an agricultural land lender,  based in Central Florida that offers lines of credit, land purchase loans, and refinancing. They are seeking a Digital Marketing Manager with extensive paralegal experience and outstanding organizational skills to ensure that all loans are serviced with utmost attention to detail and customer service.

As Digital Marketing Manager , you will be responsible for the strategy, creative development, and performance of the company's brand. You will collaborate effectively across company departments to help develop content, media, creative and analytics, striving for integrated thinking and problem-solving solutions that inspire and create brand enthusiasm among our three main stakeholders.

You will lead the team to create advertising campaigns, manage the company's e-commerce platform, collaborate with the digital marketing team on lead generation projects, and strive to retain the company's brand as a revolutionary one.

The ideal candidate will be collaborative, innovative, and eager to tackle business challenges and creative opportunities.

Responsibilities:

  • Develop visual brand strategy and ensure the integrity of the brand, while encouraging creative exploration
  • Develop creative systems, style guides and processes necessary to execute company’s brand strategy and deliver consistent brand experience.
  • Lead, coach, and grow the creative team; o manage contract designers; o collaborate with copywriters, video producers, photographers, promo vendors, and other creative contributors to deliver creative assets for all marketing and brand activities.
  • Lead all creative facets of brand channels.
  • Actively manage the design and production of collateral materials across communications.
  • Strategize, produce, and art direct video storytelling efforts for compelling and relevant content.
  • Strategize, develop, and copywrite quarterly advertising campaigns across traditional and digital media including print, direct mail, and social platforms.
  • Manage the company's Shop e-commerce platform.
  • Assist in developing and managing budget for advertising, design, and production activities.
  • Understand design elements of projects, inspire other creative workers, and keep projects on budget and on time.
  • Measure the performance of company strategies and goals which allows them to align the strategy based on competitive standing and forecasted trends.
  • Monitor performance of advertising campaigns and report on quarterly/annual performance.