Job Title: Digital Marketing Manager 
Job Duration: 6 Months 
Job Location: Smyrna GA 30080 
 
The desired candidate will be responsible for, but not limited to, the following: 

• HCP digital marketing strategy for US Neurology portfolio in collaboration with US Neurology Internal Engine and customer facing, field teams. 
• Leveraging brand strategies develop customer-focused and differentiated digital campaigns for measurable impact on key target audiences. 
• Analyzing market insights to identify innovative digital interventions that drive growth, retention through connected patient and key stakeholder experiences. 

  Collaborating with the Market Research & Business Analytics & Insights team to: 

• Define metrics, KPIs, and measurement plans 
• Design and implement promotional strategies, while tracking impact - share of voice, market dynamics, competitive action/response, in-market responses, etc. 
• Translate data into actionable insights to enhance and innovate the customer experience. 

   
  Implementing multi-channel and Omni channel solutions including but not limited to: 

• Digital & Media Strategy 
• Remote/Tele-detailing 
• Educational resources supporting brand objectives for high-impact engagements with all key target audiences. 
• Leading the Medical, Legal, and Regulatory Review of key promotional materials, working with agencies and alliance partners. 
• Developing and effectively managing project budgets. 

   

  Preferred Credentials: 

• Bachelor's degree required; MBA or equivalent preferred 
• 3+ years of digital marketing experience in healthcare, consumer packaged goods, financial services, or at a digital agency 
• 3+ years of biotech/Pharma/medical device brand marketing experience in the US 
• 5+ years of experience in U.S. launch and operational 'in-line' marketing experience 
• Deep understanding of digital marketing with analytics bent and test-and-learn mindset 
• Industry knowledge with the ability to quickly learn the disease state 
• Ability to quickly learn products and brand strategies and tie to patient journey 
• Experience in management of expenses and ROI with agencies, vendors, and across initiatives 
• Awareness of/experience working in an AGILE environment 
• Demonstrated initiative, creativity, and ability to work effectively in complex, rapidly changing environments 
• Demonstrated success working in cross-functional teams within a matrixed organization 
• Experience developing project plans and managing project status and budgets for optimal impact 
• Experience working with alliance partners 
• Strong integrity and ethics in behaviors, actions, and communications 
• Ability to communicate and act promptly