Digital Marketing Manager

at Integrated Resources, Inc
Location Smyrna, GA
Date Posted September 20, 2020
Category Default
Job Type Contractor

Description

Job Title: Digital Marketing Manager 
Job Duration: 6 Months 
Job Location: Smyrna GA 30080 
 
The desired candidate will be responsible for, but not limited to, the following: 

  • HCP digital marketing strategy for US Neurology portfolio in collaboration with US Neurology Internal Engine and customer facing, field teams. 
  • Leveraging brand strategies develop customer-focused and differentiated digital campaigns for measurable impact on key target audiences. 
  • Analyzing market insights to identify innovative digital interventions that drive growth, retention through connected patient and key stakeholder experiences. 

    Collaborating with the Market Research & Business Analytics & Insights team to: 

  • Define metrics, KPIs, and measurement plans 
  • Design and implement promotional strategies, while tracking impact - share of voice, market dynamics, competitive action/response, in-market responses, etc. 
  • Translate data into actionable insights to enhance and innovate the customer experience. 

     
    Implementing multi-channel and Omni channel solutions including but not limited to: 

  • Digital & Media Strategy 
  • Remote/Tele-detailing 
  • Educational resources supporting brand objectives for high-impact engagements with all key target audiences. 
  • Leading the Medical, Legal, and Regulatory Review of key promotional materials, working with agencies and alliance partners. 
  • Developing and effectively managing project budgets. 

     

    Preferred Credentials: 

  • Bachelor's degree required; MBA or equivalent preferred 
  • 3+ years of digital marketing experience in healthcare, consumer packaged goods, financial services, or at a digital agency 
  • 3+ years of biotech/Pharma/medical device brand marketing experience in the US 
  • 5+ years of experience in U.S. launch and operational 'in-line' marketing experience 
  • Deep understanding of digital marketing with analytics bent and test-and-learn mindset 
  • Industry knowledge with the ability to quickly learn the disease state 
  • Ability to quickly learn products and brand strategies and tie to patient journey 
  • Experience in management of expenses and ROI with agencies, vendors, and across initiatives 
  • Awareness of/experience working in an AGILE environment 
  • Demonstrated initiative, creativity, and ability to work effectively in complex, rapidly changing environments 
  • Demonstrated success working in cross-functional teams within a matrixed organization 
  • Experience developing project plans and managing project status and budgets for optimal impact 
  • Experience working with alliance partners 
  • Strong integrity and ethics in behaviors, actions, and communications 
  • Ability to communicate and act promptly