Digital Marketing Manager
Location | Washington, DC |
Date Posted | August 4, 2020 |
Category |
Default
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Job Type |
Contractor
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Description
RESPONSIBILITIES:
Kforce has a client in search of a Digital Marketing Manager in Washington, DC.
Key Tasks:
- Lead the strategy and execution of new programmatic and direct-buy advertising campaigns, including the day-to-day management of trafficking and optimizing ads
- Research target audience needs to understand best positioning of company resources
- Lead optimization of a variety of paid media that could be purchased on a CPM, CPC, CPL, CPA, or CPV basis
- Collaborate with internal stakeholders during pre-launch phase, including but not limited to campaign strategy, key objectives and KPIs, forecasting, capability consultation, and campaign infrastructure pre-planning
- Source new marketing vendors to test for purposes of innovation, improved marketing operations, or campaign performance
- Manage vendor relationships
- Implement conversion and tracking tags that align with goals and KPIs
- Capture and report costs and value resulting from campaigns
- Ensure quality control of campaigns and that campaigns stay on budget
- Provide ongoing optimization and recommendations throughout the duration of the campaign, keeping stakeholders apprised of updates
- Translate data into actionable insight relevant to marketing program objectives