RESPONSIBILITIES:

Kforce has a client in search of a Digital Marketing Manager in Washington, DC.

Key Tasks:

• Lead the strategy and execution of new programmatic and direct-buy advertising campaigns, including the day-to-day management of trafficking and optimizing ads
• Research target audience needs to understand best positioning of company resources
• Lead optimization of a variety of paid media that could be purchased on a CPM, CPC, CPL, CPA, or CPV basis
• Collaborate with internal stakeholders during pre-launch phase, including but not limited to campaign strategy, key objectives and KPIs, forecasting, capability consultation, and campaign infrastructure pre-planning
• Source new marketing vendors to test for purposes of innovation, improved marketing operations, or campaign performance
• Manage vendor relationships
• Implement conversion and tracking tags that align with goals and KPIs
• Capture and report costs and value resulting from campaigns
• Ensure quality control of campaigns and that campaigns stay on budget
• Provide ongoing optimization and recommendations throughout the duration of the campaign, keeping stakeholders apprised of updates
• Translate data into actionable insight relevant to marketing program objectives