Digital Marketing Manager

at Robert Half
Location New York, NY
Date Posted July 9, 2020
Category Default
Job Type Seasonal/Temp

Description

Ref ID: 02940-0011493896

Classification: Digital Marketing Manager

Compensation: DOE

The Creative Group is seeking Digital Marketing Manager candidates on behalf of a client with a new job opening. Experienced, knowledgeable Digital Marketing Managers who understand the ins and outs of marketing strategy, analysis, and campaign execution will find an opening in this position. You should be able to make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line. As the Digital Marketing Manager, you will get the opportunity to manage digital improvement initiatives and participate in digital transformation efforts. Do you put customers first and have experience boosting online customer experiences, implementing marketing technology solutions, and following inbound marketing practices? Are you looking to make a huge impact? To be considered, you should also be able to expand a brand's reach while increasing brand loyalty and awareness through targeted copywriting, art direction and social media. This long-term temporary employment opportunity is based in the New York, New York area.

Your responsibilities

- Expand, open, construct, and oversee long-term digital marketing campaigns; also, spearhead short-term advertising and marketing solutions

- Check that the CRM plan is executed within the estimated time period and within budget

- Calculate take up of products/services through new channels to fall in line with business objectives

- Brainstorm with product and operational teams to identify key opportunities to increase the customer journey & experience

- Steer weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Propel more insight and analysis into the effectiveness of CRM initiatives

- Allot clear communications to the customer that are pertinent to their needs and life stage

- Lead an experienced team of digital specialists and head the digital strategy