Digital Marketing Manager

at Robert Half
Location West Palm Beach, FL
Date Posted June 17, 2020
Category Default
Job Type Full-time


Ref ID: 01020-0011481799

Classification: Digital Marketing Manager

Compensation: $60000.00 to $70000.00 yearly

The Creative Group is seeking experienced, knowledgeable Digital Marketing Manager candidates on behalf of a client; the role will require intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution. In this role as Digital Marketing Manager, you will be required to make important decisions, complete the job, and work well with others — all while keeping the bottom line. This full-time employment opportunity is based in the West Palm Beach, Florida area. The Digital Marketing Manager should have a successful track record in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. You'll find that this position offers a unique opportunity to lead digital improvement initiatives while also taking part in digital transformation efforts. Candidates should have a desire to make a significant impact in a leadership role and should have a customer-first mindset with experience improving the online customer experience. Apply for this position today!

Key responsibilities

- Dispatch clear communications to the customer that are applicable to their needs and life stage

- Compute take up of products/services through new channels to fall in line with business objectives

- Warrant that the CRM plan is executed when expected and within budget

- In addition to guiding a team of digital specialists, you will lead the digital strategy

- Work jointly with product and operational teams to identify key opportunities to build up the customer journey & experience

- Coordinate weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Enact, present, invent, and oversee long-term digital marketing campaigns; including spearhead short-term advertising and marketing solutions

- Navigate more insight and analysis into the effectiveness of CRM initiatives