Digital Marketing Manager

at Russell Tobin & Associates
Location Seattle, WA
Date Posted May 14, 2020
Category Default
Job Type Full-time

Description

A large tech company is seeking an experienced Digital Marketing Manager – Apply today! 

Responsibilities:

  • Audience Segmentation: Define audience and channel strategy to achieve optimal business results in context of the customer journey and user flows
  • Creative: Understand and communicate basic design principles to create breakthrough digital creative in partnership with our brand design team
  • Media: Build and execute integrated media and digital strategy & plans across paid, owned, and earned channels to drive awareness, consideration and adoption of products, apps and services
  • Broad Digital Channel Expertise: Must have strong experience running global cross-digital campaigns across many channels, direct and programmatic display, and SEM campaigns, web and email marketing experience a plus
  • Campaign Operations: Project manage and coordinate digital campaign operational efforts across channels, including managing agency, vendor relationships
  • Campaign Measurement & Analysis: Ability to define and align campaign objectives and KPIs with concise and effective reporting and analysis of campaign
  • Collaborate and Influence: Collaborate and build strong relationships with cross-functional teams to scope projects. Be the trusted partner to our internal and regional marketing teams as well as point of contact with external agencies and vendors
  • Execute Flawlessly: Ensure all plans hit milestones and achieve desired delivery, within budget
  • Strong Communication Skills: Communicate effectively with partners and stakeholders to outline plans, process, and results. 

Skills:

  • Knowledge of all aspects of online and offline media trends, channels and practices
  • Knowledge of digital marketing industry, agencies and channels
  • Experience developing and managing channel strategy and budgets
  • Experience collaborating and communicating with cross-functional partners
  • Extensive experience running campaigns in Ads Manager, additional paid social channels, display, programmatic, and SEM
  • Bachelor degree
  • 8+ years of experience as a digital marketing manager in house and/or at media, marketing or advertising firms or agencies