Digital Marketing Manager

at Citizens Financial Group, Inc
Location Columbus, OH
Date Posted April 24, 2020
Category Default
Job Type Full-time



The Digital Marketing Manager will take a lead role on the strategy and implementation of digital marketing programs, with a heavy focus on optimized Search Engine Marketing (paid, organic, branded, non-branded, etc.).

In this role you will be responsible for taking an analytic, data-driven approach to build innovative, integrated digital media recommendations internally and with our agency partners along with tight collaboration with the internal Business Lines and other internal partners.

The team is dynamic, analytical, and passionate and seeking someone with creativity, digital-DNA, and ambition to:

  • Help lead strategy and management for all priority digital marketing projects, with emphasis on Search
  • Collaborate closely with other disciplines to develop cohesive, consumer-centric strategies and execution
  • Translate business line needs into strategic direction to guide media planning throughout the buying funnel
  • Present recommendations and Quarterly Business Reviews to senior stakeholders throughout the organization
  • Understand and leverage the capabilities of a Data Management Platform
  • Work closely with Analytics to track results, extract insights and optimize program performance
  • Continuously propose new and innovative ideas; pushing the bank outside of our comfort zone
  • Be an expert on digital advertising, best practices, vendors and technologies to internal teams
  • Stay current on digital media trends; research and evaluate market opportunities to increase revenue
  • Drive digital and overall marketing team in establishing digital management best practices and systems
  • Strategize, plan and execute digital marketing activities that drive business and marketing KPIs
  • Manage agencies and internal teams charged with execution
  • Collaborate with Analytics and Sales teams on end-to-end tracking and performance


Required Skills/Experience:

  • 5 years in Digital Media, specifically Search Engine Marketing, with broader digital marketing experience preferred
  • Experience with data analysis and familiarity with statistical and other advanced analytic concepts
  • Advanced experience developing comprehensive Display, Social media, Search and mobile advertising programs
  • Experience with A/B and multivariate testing
  • Ability to plan, develop, implement and track digital marketing programs
  • Understanding of online sales attribution models
  • Experience working with analytical software (i.e. Google Analytics, WebTrends, Omniture)
  • Knowledge of third party bid management tools (i.e. DoubleClick - DART, DFA)
  • Strong verbal and written communication skills
  • Ability to work on competing priorities in a fast paced environment
  • Working knowledge of Microsoft Office software applications Word, Excel, PowerPoint
  • Above-average web knowledge/skills
  • Experience with digital marketing tactics and tools
  • Strong experience in Programmatic buying

Education, Certifications and/or Other Professional Credentials:

  • Bachelor’s degree required, preferably in a quantitative field

Hours & Work Schedule

Hours per Week: 40
Work Schedule: Monday through Friday

Primary Location:  US-OH-Columbus
Work Locations:  OH-Columbus-4249 Easton Way 4249 Easton Way Suite 200 Columbus 43219-6170
Job:  Information Technology
Organization:  USA01_Citizens Financial Group
Schedule:  Regular
Employee Status:  Full-time
Travel:  No
Job Posting:  Apr 23, 2020, 3:12:34 PM