Digital Marketing Manager

at Robert Half
Location MIDDLE CITY WEST, PA
Date Posted April 9, 2020
Category Default
Job Type Full-time

Description

Ref ID: 03720-0011438177

Classification: Digital Marketing Manager

Compensation: $65000.00 to $75000.00 yearly

The Creative Group is partnering with a thriving, venture capital backed technology company who is in immediate need of a DIGITAL MARKETING MANAGER to take the reigns of their automation efforts and improve lead generation. The role will require understanding of the ins and outs of digital marketing automation strategy, analysis, and campaign execution. This is an excellent opportunity for someone who enjoys working with a collaborative team, voicing ideas, and united the worlds of healthcare and technology!

The ideal candidate will be a driven, self-starter who is proactive and eager to thrive in a fast-paced, high-growth organization. Must be a hybrid of creative thinking mixed with strong collaboration, communication, and analytical skills. Partners closely with Sales, Product, Analytics and Data Insights teams to drive key initiatives and spearhead integrated marketing campaigns.

Day to day responsibilities:

- Collaborate with product and operational teams to identify key opportunities to reinforce the customer journey & experience

- Strategize, create and oversee long-term and short-term digital marketing and advertising campaigns

- Lead weekly reviews with key stakeholders, gain budgetary approvals, and report ROIs

- Confirm that the CRM plan is executed within the estimated time period and within budget